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The Barefoot Spirit : How Hardship, Hustle, and Heart Built a Bestselling...
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eBay-Artikelnr.:264910168128
Artikelmerkmale
- Artikelzustand
- Country of Origin
- United States
- Country
- USA
- Type
- Biography
- Cookery Topic
- Spirits
- Era
- 2000s
- ISBN
- 9780988224544
Über dieses Produkt
Product Identifiers
Publisher
Evolve Publishing, Incorporated
ISBN-10
0988224542
ISBN-13
9780988224544
eBay Product ID (ePID)
160071126
Product Key Features
Book Title
Barefoot Spirit : How Hardship, Hustle, and Heart Built a Bestselling Wine
Number of Pages
272 Pages
Language
English
Topic
Beverages / Alcoholic / Wine, Entrepreneurship, Motivational, General
Publication Year
2013
Illustrator
Yes
Genre
Cooking, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
13 Oz
Item Length
8.5 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
TitleLeading
The
Reviews
"This is a warm, wonderful, inspiring book that entertains and motivates at the same time." --Brian Tracy, Author of The Power of Self-Confidence, "I thoroughly enjoyed The Barefoot Spirit . Since we just started classes this week, I decided to make it recommended reading for my entrepreneurship classes. (After it is out in print I will make it required reading). Why? Because it tells a lovely story and it embodies so much of the entrepreneurial mindset. The books was so readable (I loved the "voice" of the book and storytelling is such a wonderful way to communicate) and it was so intimate it made me feel like I was on the journey with you. Both of you come across as such real and honest folks who were not willing to compromise your values to succeed. But that is not the BEST part of the story. You, in fact, were able to use those values to succeed in unconventional ways. One of the most important lessons I took away from this was that you were absolutely focused on excellence but you were able to combine that with fun! I love that I agree with so much of your philosophy. For some reason many professors try to keep the fun out of learning. Consequently school becomes laborious. You worked very hard but you had fun. That is and has been my goal in my classroom. I think we need the barefoot spirit in education! When young children in kindergarten are asked how they can be creative can they solve problems, dance, draw, sing, etc. they all say yes watch me! By the time I get to my college students most of them are too fearful to have fun and try new things. We have to change our system! But enough of my soapbox. Needless to say I think I am a "barefooter"... and I feel so blessed to have read your book. THANK YOU! I have already used more than one quote in my classes the first day already! Some of my favorites: "At some point when you're an entrepreneur, you're a passenger on your own adventure. You adapt and ask, how do we make this work?" "[we] also had to decide regularly if what appeared to be money-making opportunities were real, or whether they would just create new problems." "When you are struggling, discipline can be painful." "...it is like biting from the apple of knowledge. There is no going back." In sum, I loved this book. I also enjoyed the fact that it was a partnership story. (My husband and I are both educators and work as a team) and I loved that there was such a strong female in this story. Sometimes that is hard to find in entrepreneurial stories. Bonnie you are quite a role model in this book. Thanks for that. It was easy and fun to read (just like the barefoot spirit), it made me smile and I believe students will find it a fun addition to their library and in the process they will learn the most important lessons of entrepreneurship! Thank you for approaching this book with the same attitude for excellence and fun. I loved the book." -- Rebecca J. White, Professor, Entrepreneurship and James W. Walter, Distinguished Chair of Entrepreneurship Director, Entrepreneurship Center, The University of Tampa, John H. Sykes College of Business Tampa, Florida Outgoing President, United States Association for Small Business and Entrepreneurship, "Of the many supporters Surfrider Foundation has had over the years, perhaps none of them align with us like Bonnie Harvey and Michael Houlihan. Their approach to work with organizations they believed in and encourage others to support these causes was innovative and effective. We shared common goals and through their marketing efforts we were able to share our mission with a wider audience." -- Michelle C. Kremer, Esq., Chief Operating Officer, Surfrider Foundation, "Great read, great book. This story is beyond wine and the love of wine, it's about starting a business." -- Fran Tarkenton, Hall of Fame NFL Quarterback, Entrepreneur, & Sirius XM Radio Host of The Fran Tarkenton Show, "Michael and Bonnie took a chance on potentially losing sales when they supported our cause with Barefoot Cellars in the early 1990's. Their co-promotion with the League to Save Lake Tahoe took a strong position on a very controversial issue involving the development of the Lake Tahoe Basin. They helped us get the word out about our cause through wine shops, markets and restaurants in California." -- Darcie Goodman-Collins, PhD, Executive Director, League to Save Lake Tahoe, "Michael and Bonnie started the tradition of Worthy Cause Marketing and for well over a decade used their winery, Barefoot Cellars, to support the Mono Lake Committee's grassroots efforts. Their approach helped spread the word about protection, restoration, and education at Mono Lake-inspiring people to get out and get involved." -- Geoff McQuilkin, Executive Director, Mono Lake Committee, "Michael and Bonnie started the tradition of Worthy Cause Marketing and for well over a decade used their winery, Barefoot Cellars, to support the Mono Lake Committee's grassroots efforts. Their approach helped spread the word about protection, restoration, and education at Mono Lake--inspiring people to get out and get involved." -- Geoff McQuilkin, Executive Director, Mono Lake Committee, "Fun beach reading for small business inspiration. The Barefoot Spirit is an entertaining rags-to-riches story of American entrepreneurship. It's the first-hand tale of California rule breakers Michael Houlihan and Bonnie Harvey, founders of the country's top-selling wine brand." -- Adrienne Burke, Yahoo! Small Business Writer, "I thoroughly enjoyed The Barefoot Spirit. Since we just started classes this week, I decided to make it recommended reading for my entrepreneurship classes. (After it is out in print I will make it required reading). Why? Because it tells a lovely story and it embodies so much of the entrepreneurial mindset. The books was so readable (I loved the "voice" of the book and storytelling is such a wonderful way to communicate) and it was so intimate it made me feel like I was on the journey with you. Both of you come across as such real and honest folks who were not willing to compromise your values to succeed. But that is not the BEST part of the story. You, in fact, were able to use those values to succeed in unconventional ways. One of the most important lessons I took away from this was that you were absolutely focused on excellence but you were able to combine that with fun! I love that I agree with so much of your philosophy. For some reason many pr ofessors try to keep the fun out of learning. Consequently school becomes laborious. You worked very hard but you had fun. That is and has been my goal in my classroom. I think we need the barefoot spirit in education! When young children in kindergarten are asked how they can be creative can they solve problems, dance, draw, sing, etc they all say yes watch me! By the time I get to my college students most of them are too fearful to have fun and try new things. We have to change our system! But enough of my soapbox. Needless to say I think I am a "barefooter"… and I feel so blessed to have read your book. THANK YOU! I have already used more than one quote in my classes the first day already! Some of my favorites: "At some point when you're an entrepreneur, you're a passenger on your own adventure. You adapt and ask, how do we make this work?" "[we] also had to decide regularly if what appeared to be money-making opportunities were real, or whether they would just create new problems." "When you are struggling, discipline can be painful." "…it is like biting from the apple of knowledge. There is no going back." In sum, I loved this book. I also enjoyed the fact that it was a partnership story. (My husband and I are both educators and work as a team) and I loved that there was such a strong female in this story. Sometimes that is hard to find in entrepreneurial stories. Bonnie you are quite a role model in this book. Thanks for that. It was easy and fun to read (just like the barefoot spirit), it made me smile and I believe students will find it a fun addition to their library and in the process they will learn the most important lessons of entrepreneurship! Thank you for approaching this book with the same attitude for excellence and fun. I loved the book." --Rebecca J. White, Professor, Entrepreneurship and James W. Walter Distinguished Chair of Entrepreneurship Director, Entrepreneurship Center The University of Tampa John H. Sykes College of Business Tampa, Florida Outgoing President, United States Association for Small Business and Entrepreneurship.
Dewey Edition
23
Dewey Decimal
641.22
Synopsis
It is amazing that such an iconic brand as Barefoot Wines began as a start-up in the laundry room of a rented farmhouse. Even more surprising is that it was started by a business couple with no money and no knowledge of the wine industry. They regularly ran into difficulties that nearly killed the brand. It was their unshakable belief in Barefoot's potential that kept it going, along with the use of classic business principles, and a never-say-die outlook. Hardship, hustle, and heart are the essence of The Barefoot Spirit . The book was written by award-winning journalist Rick Kushman after hundreds of hours of research and interviews with the Barefoot Wine founders and many others. The Barefoot Spirit is not a dry business text. The lessons are woven into a humorous twenty-year business adventure story. It's an uncommon peek behind the curtain of the wine business that's inspiring, amazing, and entertaining. This book is a testament to the power of out-of-the-box thinking. It is a guidebook for anyone in business, and a great read for everyone who loves a rags-to-riches story. Filled with encouragement, inspiration, and empowerment, it includes: * How Worthy Cause Marketing out performed paid advertising * How boot-strapping was used instead of conventional financing * The surprising advantages of being small and broke * How creating a fun, yet hardworking company culture encouraged innovative leadership If you like wine, the wine country, or a story about how a plucky couple disrupted an industry, if you want to know what it takes to really succeed in the face of adversity, if you want to know how to use your core beliefs to build a national brand, then The Barefoot Spirit is for you., It is hard to believe that such an iconic brand as Barefoot Wines began as a start-up in a laundry room of a rented farmhouse in the Sonoma County hills. Even more surprising is that the people who started it were just an average business couple, Michael Houlihan and Bonnie Harvey, with no money and no real knowledge about the wine industry.-The part that isn't a surprise is that, because of their lack of experience, and because the wine business is one massively complicated industry, they ran into difficulties and setbacks that regularly put the brand near death in the first two decades. What kept it going was an unshakable belief in Barefoot's potential, Michael's and Bonnie's use of universal business principles, and their never-say-die outlook despite facing one seemingly insurmountable hurdle after another. Those hardships, that hustle, and their heart, are the essence of the Barefoot Spirit.-For years, Michael and Bonnie, the Barefoot Wine founders, have been asked to write a book about how this brand got started and became a best seller. The Barefoot Spirit traces that history and tells the story of how an unknown novelty wine became an American icon. It chronicles the unlikely events that made it possible, and it lays out the cornerstone business and lifestyle philosophies that made it, ultimately, an enduring success. By the time they sold the brand to E&J Gallo in 2005, they'd won a ton of awards and helped transform an entire industry from stuffy and intimidating to fun, casual, and socially aware.-The Barefoot Spirit is not a dry business text. The lessons are cheerfully woven into a twenty-year business adventure story that's inspiring, amazing, and entertaining. It's a case study, an idea book, an uncommon peek behind the curtain of the wine business, and a snapshot of the American spirit, West Coast style.-The book was written by award-winning journalist Rick Kushman after hundreds of hours of research and interviews with Michael, Bonnie, and many others.-This book is a testament to the American Entrepreneurial Spirit of resourcefulness, imagination, innovation, and out-of-the-box thinking.-The Barefoot Spirit is an inspirational guidebook for anyone in business and a great read for everyone who loves a rags-to-riches story. Filled with encouragement, inspiration, and empowerment, including: * How Michael and Bonnie used Worthy Cause Marketing instead of traditional advertising* How they used boot-strapping instead of conventional financing* The surprising advantages of being small and broke* How creating a fun, yet hardworking positive company culture encourages innovative leadership* How making mistakes the right way builds your business and saves essential relationships* Why attitude and determination trumps knowledge and experience-If you like wine, the wine country, or a story about how a plucky little winery transformed an industry, if you want to know what it takes to really succeed in the face of adversity, if you want to know how to use your core beliefs to build a national brand, then The Barefoot Spirit is for you.
LC Classification Number
TP548
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