About this product

Product Identifiers

PublisherQuarto Publishing Group USA

ISBN-101592535879

ISBN-139781592535873

eBay Product ID (ePID)72430849

Product Key Features

Edition2

Book TitleUniversal Principles of Design, Revised and Updated : 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

Number of Pages272 Pages

LanguageEnglish

Publication Year2010

TopicGraphic Arts / Commercial & Corporate, Reference, General

FeaturesRevised

IllustratorYes

GenreDesign, Art

AuthorWilliam Lidwell, Kritina Holden, Jill Butler

FormatTrade Paperback

Dimensions

Item Height0.5 in

Item Weight32.5 Oz

Item Length10.2 in

Item Width8.8 in

Additional Product Features

Intended AudienceTrade

Dewey Edition22

Dewey Decimal745.403

Edition DescriptionRevised edition

SynopsisUniversal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, every major design concept is defined and illustrated. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work--until now. Just a few of the principles that will broaden your design knowledge , promote brainstorming , and help you check the quality of your work : Baby-Face Bias Expectation Effect Golden Ration Ockham's Razor Proximity Scaling Fallacy The book is organized alphabetically so that principles can be easily and quickly referenced by name. For those interested in addressing a specific problem of design, the principles have also been indexed by questions commonly confronting designers (How can I help people learn from my design? How can I enhance the usability of a design? How can I make better design decisions? ...). Each principle is presented in a two-page format. The left-hand page contains a succinct definition , a full description of the principle , examples of its use , and guidelines for use . Side notes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise., Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, every major design concept is defined and illustrated. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work--until now. Just a few of the principles that will broaden your design knowledge , promote brainstorming , and help you check the quality of your work Baby-Face Bias Expectation Effect Golden Ration Ockham's Razor Proximity Scaling Fallacy The book is organized alphabetically so that principles can be easily and quickly referenced by name. For those interested in addressing a specific problem of design, the principles have also been indexed by questions commonly confronting designers (How can I help people learn from my design? How can I enhance the usability of a design? How can I make better design decisions? ...). Each principle is presented in a two-page format. The left-hand page contains a succinct definition , a full description of the principle , examples of its use , and guidelines for use . Side notes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise., " A comprehensive, cross-disciplinary encyclopedia of design. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the ""80/20"" rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.", Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design.

LC Classification NumberNK1165.L53 2010