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Neuro Design: Neuromarketing-Einblicke zur Steigerung von Engagement und Rentabilität-
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Abholung:
Kostenlose Abholung in 77545 Fresno, United States
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Standort: Fresno, Texas, USA
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Lieferung zwischen Fr, 26. Sep und Fr, 3. Okt nach 94104 bei heutigem Zahlungseingang
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eBay-Artikelnr.:256751545307
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780749478889
Über dieses Produkt
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
0749478888
ISBN-13
9780749478889
eBay Product ID (ePID)
224011804
Product Key Features
Number of Pages
264 Pages
Publication Name
Neuro Design : Neuromarketing Insights to Boost Engagement and Profitability
Language
English
Subject
Customer Relations, Consumer Behavior, Data Modeling & Design, Web / Design, Advertising & Promotion
Publication Year
2017
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.1 in
Item Weight
14.1 Oz
Item Length
0.8 in
Item Width
0.5 in
Additional Product Features
Intended Audience
College Audience
LCCN
2016-048162
Reviews
With solid science as the starting point, Darren Bridger provides an eminently practical guide to designing for your customer's brain. Neuro Design is packed with actionable strategies and techniques, and is a must-read for every marketer and designer., A super, easy-to-read book demystifying the world of neuro design, addressing the balance between the role of human creativity and that of neuroscience in modern design. If you think neuro design is about creating bland designs by deconstructing beauty, you need to read this book. It's not about that at all. Darren Bridger introduces all the major themes, key methods and tools underlying the science in engaging, manageable chunks. Any book that explains the allure of memes has to get five stars from me., A topic which should be of great importance to anyone in the business of retailing, advertising and marketing. Darren Bridger deals with complex topics in an engaging and practical manner, covering all aspects of the interplay between brain function and product design. Such an understanding is crucial for ensuring consumers stop and buy, rather than walking on by.
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.80019
Table Of Content
* Section - 01: What is Neuro Design?; * Section - 02: Neuroaesthetics; * Section - 03: Processing Fluency; * Section - 04: How First Impressions Work; * Section - 05: Multisensory and Emotional Design; * Section - 06: Visual Saliency Maps; * Section - 07: Visual Persuasion and Behavioural Economics; * Section - 08: Designing for Screens; * Section - 09: Viral Designs; * Section - 10: Designing Presentation Slides; * Section - 11: Conducting Neuro Design Research; * Section - 12: Conclusion;
Synopsis
COMMENDED: Business Book Awards 2018 - Thought Leader Category Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources., Gain insight from the growing field of neuroaesthetics, demonstrating how they can be applied to the most popular types of content, and used to improve customer engagement and profit., Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability. Online resources include web links to inspiring reading, and further website resources.
LC Classification Number
HF5415.12615
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