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Monetizing Your Data : A Guide to Turning Data into Profit-Driving Strategies...
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eBay-Artikelnr.:256159110384
Artikelmerkmale
- Artikelzustand
- Personalize
- No
- Type
- Textbook
- Signed
- No
- Ex Libris
- No
- Narrative Type
- Nonfiction
- Personalized
- No
- Features
- Dust Jacket
- Original Language
- English
- Intended Audience
- Adults, Young Adults
- Inscribed
- No
- ISBN
- 9781119356240
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119356245
ISBN-13
9781119356240
eBay Product ID (ePID)
229036366
Product Key Features
Book Title
Monetizing Your Data : a Guide to Turning Data Into Profit-Driving Strategies and Solutions
Number of Pages
368 Pages
Language
English
Publication Year
2017
Topic
Industrial Management, Information Management
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.5 in
Item Weight
16.8 Oz
Item Length
9.1 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2017-003536
Dewey Edition
23
Dewey Decimal
658.1554
Table Of Content
Preface xiii Acknowledgments xvii About the Authors xix Section I Introduction 1 Chapter 1 Introduction 3 Decisions 4 Analytical Journey 7 Solving the Problem 8 The Survey Says... 9 How to Use This Book 12 Let''s Start 15 Chapter 2 Analytical Cycle: Driving Quality Decisions 16 Analytical Cycle Overview 17 Hierarchy of Information User 28 Next Steps 30 Chapter 3 Decision Architecture Methodology: Closing the Gap 31 Methodology Overview 32 Discovery 36 Decision Analysis 38 Monetization Strategy 40 Agile Analytics 41 Enablement 46 Summary 49 Section II Decision Analysis 51 Chapter 4 Decision Analysis: Architecting Decisions 53 Category Tree 54 Question Analysis 57 Key Decisions 61 Data Needs 64 Action Levers 67 Success Metrics 68 Category Tree Revisited 71 Summary 74 Section III Monetization Strategy 77 Chapter 5 Monetization Strategy: Making Data Pay 79 Business Levers 81 Monetization Strategy Framework 84 Decision Analysis and Agile Analytics 85 Competitive and Market Information 95 Summary 97 Chapter 6 Monetization Guiding Principles: Making It Solid 98 Quality Data 99 Be Specific 102 Be Holistic 103 Actionable 104 Decision Matrix 106 Grounded in Data Science 107 Monetary Value 108 Confidence Factor 109 Measurable 111 Motivation 112 Organizational Culture 113 Drives Innovation 113 Chapter 7 Product Profitability Monetization Strategy: A Case Study 115 Background 115 Business Levers 117 Discovery 117 Decide 118 Data Science 125 Monetization Framework Requirements 125 Decision Matrix 128 Section IV Agile Analytics 131 Chapter 8 Decision Theory: Making It Rational 133 Decision Matrix 134 Probability 136 Prospect Theory 139 Choice Architecture 140 Cognitive Bias 141 Chapter 9 Data Science: Making It Smart 145 Metrics 146 Thresholds 149 Trends and Forecasting 150 Correlation Analysis 151 Segmentation 154 Cluster Analysis 156 Velocity 160 Predictive and Explanatory Models 161 Machine Learning 162 Chapter 10 Data Development: Making It Organized 164 Data Quality 164 Dirty Data, Now What? 169 Data Types 170 Data Organization 172 Data Transformation 176 Summary 180 Chapter 11 Guided Analytics: Making It Relevant 181 So, What? 181 Guided Analytics 184 Summary 196 Chapter 12 User Interface (UI): Making It Clear 197 Introduction to UI 197 The Visual Palette 198 Less Is More 199 With Just One Look 206 Gestalt Principles of Pattern Perception 209 Putting It All Together 212 Summary 220 Chapter 13 User Experience (UX): Making It Work 221 Performance Load 221 Go with the Flow 225 Modularity 228 Propositional Density 229 Simplicity on the Other Side of Complexity 231 Summary 232 Section V Enablement 233 Chapter 14 Agile Approach: Getting Agile 235 Agile Development 235 Riding the Wave 236 Agile Analytics 237 Summary 241 Chapter 15 Enablement: Gaining Adoption 242 Testing 242 Adoption 245 Summary 250 Chapter 16 Analytical Organization: Getting Organized 251 Decision Architecture Team 251 Decision Architecture Roles 259 Subject Matter Experts 261 Analytical Organization Mindset 262 Section VI Case Study 265 Case Study Michael Andrews Bespoke 267 Discovery 267 Decision Analysis Phase 278 Monetization Strategy, Part I 286 Agile Analytics 287 Monetization Strategy, Part II 303 Guided Analytics 313 Closing 324 Bibliography 327 Index 331
Synopsis
Praise for MONETIZING YOUR DATA "Turning data into dollars isnt only a matter of putting raw data up for sale. Wells and Chiang show in this book that there are many ways to add value to data, and that many of them involve analytics. This book is for any executive who wants data to benefit the bottom line." Thomas H. Davenport, Distinguished Professor, Babson College, author of Competing on Analytics and Only Humans Need Apply "Succeeding with analytics is hard. It takes discipline and attention to detail. Everything from data inputs, to metric computation, to interpretation, to presenting of the results must be thought through, well executed, and documented. This book provides detailed guidance on a wide range of specific steps, decisions, and actions that must be undertaken if you wish to successfully create and deploy analytic processes in your organization." Bill Franks, Chief Analytics Officer, Teradata and author of the books Taming The Big Data Tidal Wave and The Analytics Revolution "Effectively using and monetizing data is one of the critical challenges facing organizations today. This book goes to the heart of the challenge by focusing immediately and systematically on decisions and on the so what? that is essential for a successful data-driven, analytical business." James Taylor, CEO of Decision Management Solutions and author of Real-World Decision Modeling with DMN "Andrew and Kathy have laid out a great framework for coming up with analytical solutions to business problems. The real-world examples they have provided using their approach is a must-read for aspiring analysts as well as decision makers. I am sure organizations can benefit from implementing this approach to extract value from their data assets." Dev Koushik, Vice President, Global Revenue Optimization and Distribution Operations, IHG "Data is a companys most important asset and monetizing data should be central to every companys strategy in the future. Monetizing Your Data provides a practical blueprint to build out the critical capabilities that are required to execute on monetizing data." Bill Groves, Chief Data & Analytic Officer, Honeywell International Inc. "Aircraft systems are complex, but pilots receive easy to read and understand, actionable, credible information from their cockpits. Business is extremely complex but has lacked a cockpit where data is credible and actionable. In Monetizing Your Data, Kathy and Andrew have now developed a blueprint for a cockpit, that for the first time can reap true rewards from data." Roberto Peon, former Chief Marketing Officer and President, Brazil for BellSouth International, Transforming data into revenue generating strategies and actions Organizations are swamped with data--collected from web traffic, point of sale systems, enterprise resource planning systems, and more , but what to do with it? Monetizing your Data provides a framework and path for business managers to convert ever-increasing volumes of data into revenue generating actions through three disciplines: decision architecture, data science, and guided analytics. There are large gaps between understanding a business problem and knowing which data is relevant to the problem and how to leverage that data to drive significant financial performance. Using a proven methodology developed in the field through delivering meaningful solutions to Fortune 500 companies, this book gives you the analytical tools, methods, and techniques to transform data you already have into information into insights that drive winning decisions. Beginning with an explanation of the analytical cycle, this book guides you through the process of developing value generating strategies that can translate into big returns. The companion website, www.monetizingyourdata.com, provides templates, checklists, and examples to help you apply the methodology in your environment, and the expert author team provides authoritative guidance every step of the way. This book shows you how to use your data to: Monetize your data to drive revenue and cut costs Connect your data to decisions that drive action and deliver value Develop analytic tools to guide managers up and down the ladder to better decisions Turning data into action is key; data can be a valuable competitive advantage, but only if you understand how to organize it, structure it, and uncover the actionable information hidden within it through decision architecture and guided analytics. From multinational corporations to single-owner small businesses, companies of every size and structure stand to benefit from these tools, methods, and techniques; Monetizing your Data walks you through the translation and transformation to help you leverage your data into value creating strategies.
LC Classification Number
HD60.7
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monicaseleslover
98,6% positive Bewertungen•31.489 Artikel verkauft
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Verkäuferbewertungen (10.192)
- b***. (48)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThanks 2 This Seller 4 Delivering An Item Exactly As It Was Pictured, & Described 2 B N. I Was Concerned At 1st, When Finding The Package N My Mail Box, As I Heard It Rattle, So, Not 2 Agrivate It Any Further, I Was Very Careful Upon Opening It, As I Found That The DVD Was Loose, & Not On The Hub Within The DVD Case. From My Past Xperiences, This Is Usually A Bad Sign, As The DVD's R Usually Scratched, But Luckily, This 1 Still Arrived N Xcellent Cond. I Highly Recommend This 'Saved' Seller! 👍Robocop (DVD, 1998, Criterion Collection - OUT OF PRINT) w/ Manual *LIKE NEW* (Nr. 257003342058)
- a***t (794)- Bewertung vom Käufer.Letztes JahrBestätigter KaufShipping: Shipped the day of the sale; arrived in 5 days in my city, but then the post office sent my package to Colorado. It took another 10 days to get delivered. Packaging: as expected As described: described as NEW. The books do look NEW until you at the page edges which are tanned to almost yellow. Books were probably never read, but they probably sat in sunlight for a long time. Value: Despite yellow-tan page edges, these books were a great value.Lot Of 4 Inspector Maigret Novels (Trade PB) by Georges Simenon - BRAND NEW! (Nr. 256759728931)
- s***3 (554)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufItem arrived in good condition and matched the description accurately. Shipping was timely and packaging was appropriate. No issues with the transaction — everything went smoothly. Would purchase from this seller again.Sailor Who Fell from Grace with the Sea by Yukio Mishima (1994, Paperback) *LN* (Nr. 256968098396)