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Product Identifiers
PublisherPhaidon Press, Incorporated
ISBN-100714839949
ISBN-139780714839943
eBay Product ID (ePID)1744051
Product Key Features
Book TitlePaul Rand
Number of Pages256 Pages
LanguageEnglish
Publication Year2000
TopicGeneral
GenreDesign
AuthorSteven Heller
FormatTrade Paperback
Dimensions
Item Height1 in
Item Weight56.1 Oz
Item Length11.4 in
Item Width9.8 in
Additional Product Features
Intended AudienceTrade
Grade FromEighth Grade
Grade ToCollege Graduate Student
SynopsisPaul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem-solving' approach, he drew on the ideas of European avant-garde art movements such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to major companies including IBM, Oliveti and Ford, he was a major force and influence in the field of graphics and visual communication and enjoyed a committed following. Rand's career spanned almost seven decades and numerous chapters of design history. Rand's own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. The distinguished Swiss graphic designer Armin Hofmann, who taught with Rand at Yale University, contributes a foreword; George Lois, one of the most eminent figures in advertising and a follower of Rand, writes an inspiring introduction; and Jessica Helfand, one of Rand's former Yale students and a highly respected design writer, has captured his educational achievements in a lively concluding essay.
Bewertungen und Rezensionen
Relevanteste Rezensionen
- 08. Sep. 2020
A good, comprehensive view of the life of a legend in Graphic Design. Plenty of illustrative pictures and photos and excellent writing.
An excellent book with top-quality printing and layout.Bestätigter Kauf: JaArtikelzustand: Gebraucht
- 25. Aug. 2022
The best book about Paul Rand's life and works IMO.
The book is very in depth about the life of the most influential graphic designer EVER IMO.Bestätigter Kauf: JaArtikelzustand: Gebraucht
