Table Of ContentForeword xii Preface xiv 1 Everyday Use: Rhetoric in Our Lives 1 Rescuing Rhetoric from Its Bad Reputation: Definitions and Examples 3 What Does "Being Skilled at Rhetoric"Mean? 5 Developing Skill with Rhetoric: The Rhetorical Triangle 6 Key #1: Understanding Persona 8 Key #2: Understanding Appeals to the Audience 11 Key #3: Understanding Subject Matter and Its Treatment 13 Modifying the Basic Rhetorical Triangle: Rhetoric Occurs in a Context 15 Key #4: Understanding Context 16 Key #5: Understanding Intention 18 Key #6: Understanding Genre 19 Rhetoric in Everyday Life: Your Life, Your Community 21 Rhetoric and Citizenship 22 Rhetoric and Community 24 Rhetoric and Conscientious Consumption 26 Interchapter 1 29 2 Understanding the Traditional Canons of Rhetoric: Invention and Memory 33 Rhetoric at Work: Context and the Three Appeals 35 Invention 36 Systematic Invention Strategy I: The Journalist''s Questions 36 Systematic Invention Strategy II: Kenneth Burke''s Pentad 39 Systematic Invention Strategy III: The Enthymeme 42 Systematic Invention Strategy IV: The Topics 46 The Basic Topics 46 The Common Topics 48 Intuitive Invention Strategies: A Preview 51 Memory 52 Interchapter 2 55 3 Using the Traditional Canons of Rhetoric: Arrangement, Style, and Delivery 57 Arrangement 58 Genres 58 Functional Parts 60 Questions About the Parts 61 Style 63 Style and Situation 64 Style and Jargon 65 Are You and I Okay? 65 Style and Contractions 66 Style and the Passive Voice 66 Dimensions of the Study of Style: Sentences, Words, and Figures 67 Sentences 67 Parallel Structure 70 Words 73 General Versus Specific Words 74 Formal Versus Informal Words 74 Latinate Versus Anglo-Saxon Words 76 Common Terms Versus Slang or Jargon 78 Denotation Versus Connotation 79 Figures of Rhetoric: Schemes and Tropes 79 Schemes Involving Balance 80 Schemes Involving Interruption 81 Schemes Involving Omission 82 Schemes Involving Repetition 82 Tropes Involving Comparisons 83 Tropes Involving Word Play 84 Tropes Involving Overstatement or Understatement 85 Tropes Involving the Management of Meaning 85 Delivery 86 Interchapter 3 91 4 Rhetoric and the Writer 93 Writing as Process: Making the Right Moves for Context 94 Writing as a Rhetorical Process 95 Inventing 95 Investigating 96 Planning 96 Drafting 97 Consulting 98 Revising 99 Editing 99 Real Writers at Work: Cases for Studying Writing and Rhetoric 100 Erica: Slow Starter 100 Erica''s Intention and Invention 103 Apply Erica''s Solution 104 Chan: Confused About Context 106 Chan, Context, and Notes 109 Apply Chan''s Solution 111 Tasha, Lewis, and Susan: A Group at Work on Writing 112 Nell: The Rhetorical Reviser 114 You Pull It All Together 116 Using What You Read 118 Revising Your First Effort 118 Revising for Persona 119 Revising for Audience 120 Revising Subject 120 Revising Evidence 121 Interchapter 4 123 5 Rhetoric and the Reader 124 Predicting What''s Next 126 Understanding How Readers Predict 129 Rosenblatt and Interaction: Two Kinds of Reading 130 Rosenblatt, Reading, and Rhetoric 133 Rhetorical Analysis of Chaos 134 Matching Experience and Intention 135 Rhetorical Analysis: You Try It 139 Building the Reader''s Repertoire 143 Reading Your Own Writing 146 Interchapter 5 151 6 Readers as Writers, Writers as Readers:
SynopsisBrief and accessible, this rhetoric teaches students to read closely, critically, and rhetorically, and to write effectively to achieve their rhetorical goals. "Everyday Use" answers the basic question, "What is rhetoric?" It shows rhetoric as set of activities-reading, writing, speaking, listening-that all intellectually engaged people participate in every day. And it shows that a knowledge of rhetoric is essential in understanding how written and spoken texts influence thought and action every day, in private and in public forums, for good or ill. By demystifying rhetoric and rescuing it from common public misconceptions, "Everyday Use" equips students to be effective communicators in the academic world and in everyday life., Brief and accessible, this rhetoric teaches students to read closely, critically, and rhetorically, and to write effectively to achieve their rhetorical goals., Brief and accessible, this rhetoric teaches students to read closely, critically, and rhetorically, and to write effectively to achieve their rhetorical goals. Everyday Use answers the basic question, "What is rhetoric?" It shows rhetoric as set of activities-reading, writing, speaking, listening-that all intellectually engaged people participate in every day. And it shows that a knowledge of rhetoric is essential in understanding how written and spoken texts influence thought and action every day, in private and in public forums, for good or ill. By demystifying rhetoric and rescuing it from common public misconceptions, Everyday Use equips students to be effective communicators in the academic world and in everyday life.