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Marketing-Channel-Strategie: Ein Omni-Channel-Ansatz von Palmatier, Robert W., S-
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eBay-Artikelnr.:236058902692
Artikelmerkmale
- Artikelzustand
- Book Title
- Marketing Channel Strategy: An Omni-Channel Approach
- ISBN
- 9780367262099
Über dieses Produkt
Product Identifiers
Publisher
Routledge
ISBN-10
0367262096
ISBN-13
9780367262099
eBay Product ID (ePID)
23038556479
Product Key Features
Number of Pages
374 Pages
Language
English
Publication Name
Marketing Channel Strategy
Subject
Marketing / Multilevel, Marketing / General, Strategic Planning
Publication Year
2019
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
30.9 Oz
Item Length
9.9 in
Item Width
8 in
Additional Product Features
Edition Number
9
Intended Audience
College Audience
LCCN
2019-286775
Reviews
"Marketing Channel Strategy: An Omni-Channel Approachis fresh, insightful, and packed with information. The material is easy to read and digest and flows well. Readers will walk away with a clear understanding of the omni-channel ecosystem and how to build effective omni-channel strategies. The role and impact of omni-channels on each sector of the channel landscape is clearly laid out. The book is built on solid theoretical foundation but is very managerial at the same time." - Rajdeep Grewal , The Townsend Family Distinguished Professor and Area Chair, Marketing Editor-in-Chief, Journal of Marketing Research, Kenan-Flagler Business School, University of North Carolina-Chapel Hill, USA "Marketing Channel Strategy: An Omni-Channel Approach is a very readable and updated take on a classic text. Omni-channels are growing in importance, and they fundamentally change the way firms go to market and connect with their customers. Unfortunately, however, there are few available frameworks to guide managerial decision-making in this area. This book draws on current academic research and industry practice to develop a compelling strategic framework that fills this void in the literature. The framework's guiding principle is the idea of an omni-channel 'ecosystem,' and the authors apply it to a variety of different channel contexts, including wholesaling, franchising, and retailing. The book is packed with insights, and the authors do an excellent job of illustrating them with current examples." - Jan B. Heide , Michael Lehman Distinguished Chair in Business , Wisconsin School of Business , University of Wisconsin-Madison, USA "This leading textbook on marketing channels is completely redone and offers a unique take on channel marketing management in the light of the present-day reality. Marketing Channel Strategy: An Omni-Channel Approach builds a model that shows students and practicing managers how to engage and make the customer experience seamless across multiple channels. I find the chapter on international channels and base of the pyramid particularly informative, pragmatic, and interesting. The book is modular and can be used in a variety of classes including retailing, international marketing, channels, e-marketing, and marketing strategy."- Constantine S. Katsikeas , Arnold Ziff Research Chair and Professor of Marketing and International Management , University of Leeds, UK "Effective omni-channel management is a critical source of value and an important differential edge in the modern marketplace. Given the trends toward omni-channel ecosystems, it is key that managers and managers-in-training (i.e., students) focus more of their attention on channel management. This cutting-edge text can be a catalyst for renewed interest in channel management; it highlights the need for a greater focus on this element of the go-to-market marketing strategy." Dhruv Grewal, Toyota Chair of Commerce and Electronic Business and Professor of Marketing, Babson College, USA "Marketing Channel Strategy: An Omni-Channel Approach blends theory with practice-oriented examples to clearly enunciate the difference between a multi-channel and omni-channel worldview. The examples and exercises make it easy for managers and students to grasp the challenges involved in developing effective omni-channel strategies. This book can be used as a stand-alone in a distribution or channel strategy class or modules can be used in a variety of marketing classes." - Robert Dahlstrom , Joseph Siebert Professor, Miami University, USA and Professor of Marketing , BI Norwegian Business School, Norway, "Marketing Channel Strategy: An Omni-Channel Approach is fresh, insightful, and packed with information. The material is easy to read and digest and flows well. Readers will walk away with a clear understanding of the omni-channel ecosystem and how to build effective omni-channel strategies. The role and impact of omni-channels on each sector of the channel landscape is clearly laid out. The book is built on solid theoretical foundation but is very managerial at the same time." - Rajdeep Grewal , The Townsend Family Distinguished Professor and Area Chair, Marketing Editor-in-Chief, Journal of Marketing Research, Kenan-Flagler Business School, University of North Carolina-Chapel Hill, USA "Marketing Channel Strategy: An Omni-Channel Approach is a very readable and updated take on a classic text. Omni-channels are growing in importance, and they fundamentally change the way firms go to market and connect with their customers. Unfortunately, however, there are few available frameworks to guide managerial decision-making in this area. This book draws on current academic research and industry practice to develop a compelling strategic framework that fills this void in the literature. The framework's guiding principle is the idea of an omni-channel 'ecosystem,' and the authors apply it to a variety of different channel contexts, including wholesaling, franchising, and retailing. The book is packed with insights, and the authors do an excellent job of illustrating them with current examples." - Jan B. Heide , Michael Lehman Distinguished Chair in Business , Wisconsin School of Business , University of Wisconsin-Madison, USA "This leading textbook on marketing channels is completely redone and offers a unique take on channel marketing management in the light of the present-day reality. Marketing Channel Strategy: An Omni-Channel Approach builds a model that shows students and practicing managers how to engage and make the customer experience seamless across multiple channels. I find the chapter on international channels and base of the pyramid particularly informative, pragmatic, and interesting. The book is modular and can be used in a variety of classes including retailing, international marketing, channels, e-marketing, and marketing strategy."- Constantine S. Katsikeas , Arnold Ziff Research Chair and Professor of Marketing and International Management , University of Leeds, UK "Effective omni-channel management is a critical source of value and an important differential edge in the modern marketplace. Given the trends toward omni-channel ecosystems, it is key that managers and managers-in-training (i.e., students) focus more of their attention on channel management. This cutting-edge text can be a catalyst for renewed interest in channel management; it highlights the need for a greater focus on this element of the go-to-market marketing strategy." Dhruv Grewal, Toyota Chair of Commerce and Electronic Business and Professor of Marketing, Babson College, USA "Marketing Channel Strategy: An Omni-Channel Approach blends theory with practice-oriented examples to clearly enunciate the difference between a multi-channel and omni-channel worldview. The examples and exercises make it easy for managers and students to grasp the challenges involved in developing effective omni-channel strategies. This book can be used as a stand-alone in a distribution or channel strategy class or modules can be used in a variety of marketing classes." - Robert Dahlstrom , Joseph Siebert Professor, Miami University, USA and Professor of Marketing , BI Norwegian Business School, Norway
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.87
Synopsis
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors., Marketing Channel Strategy: An Omni-Channel Approachis the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.
LC Classification Number
HF5415.129
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- l***l (54)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufPurchased and quickly cancelled order. The seller monitors messages and cancelled the order before it shipped with a full refund. Honest seller, good prices, and excellent customer service. I would reconsider purchasing from this seller. A++The Arras Witch Treatises: Johannes Tinctor's Invectives contre la secte de vau (Nr. 235954445229)
- b***r (58)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufUnfortunately the book I received was in bad shape and was a different edition than was shown in the listing, however, my experience with the seller was excellent! I reached out requesting a refund and very quickly received a very professional and friendly reply and an immediate refund. Based on this experience I would recommend buying from this seller!Fahrenheit 451 by Ray Bradbury (Nr. 335858773063)
- 9***x (38)- Bewertung vom Käufer.Letzter MonatBestätigter KaufFast shipping. The package was sealed well, but no padding was added to secure the item inside the box. The book's condition was a bit worse than expected. With only a stock photo provided in the listing, a more detailed description of the book's condition should have been provided.
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textbooks_source
99,2% positive Bewertungen•250.423 Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (39.963)
- l***l (54)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufPurchased and quickly cancelled order. The seller monitors messages and cancelled the order before it shipped with a full refund. Honest seller, good prices, and excellent customer service. I would reconsider purchasing from this seller. A++The Arras Witch Treatises: Johannes Tinctor's Invectives contre la secte de vau (Nr. 235954445229)
- b***r (58)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufUnfortunately the book I received was in bad shape and was a different edition than was shown in the listing, however, my experience with the seller was excellent! I reached out requesting a refund and very quickly received a very professional and friendly reply and an immediate refund. Based on this experience I would recommend buying from this seller!Fahrenheit 451 by Ray Bradbury (Nr. 335858773063)
- 9***x (38)- Bewertung vom Käufer.Letzter MonatBestätigter KaufFast shipping. The package was sealed well, but no padding was added to secure the item inside the box. The book's condition was a bit worse than expected. With only a stock photo provided in the listing, a more detailed description of the book's condition should have been provided.