MOMENTAN AUSVERKAUFT
Über dieses Produkt
Product Identifiers
PublisherVictionary
ISBN-109887903426
ISBN-139789887903420
eBay Product ID (ePID)5038625566
Product Key Features
Book TitleType for Type : Custom Type Solutions for Identity Design
Number of Pages300 Pages
LanguageEnglish
TopicGraphic Arts / Illustration
Publication Year2019
GenreDesign
AuthorVictionary
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight40.9 Oz
Item Length10.3 in
Item Width7.8 in
Additional Product Features
SynopsisThe business world today is ever-evolving and filled with challenges more complex than they used to be. For a brand to take off or thrive in this digital age, it must find meaningful ways to stand out and resonate when it comes to communicating its core messages or content across multiple platforms. To this end, custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing its unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brand over the long term. Type for Type collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity, with insights into key processes and techniques to inspire both designers and clients alike., Custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing a unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brands over the long term. Type for Type collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity, featuring cover stories that offer insights by some of the top design studios in the industry as well as compelling project and technique-related details to inspire both designers and clients alike.
