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Product Identifiers
PublisherSAGE Publications, Incorporated
ISBN-101483365247
ISBN-139781483365244
eBay Product ID (ePID)202778356
Product Key Features
Number of Pages280 Pages
LanguageEnglish
Publication NameFocus Groups : a Practical Guide for Applied Research
Publication Year2014
SubjectMethodology, Sociology / General, General
TypeNot Available
AuthorRichard A. Krueger, Mary Anne Casey
Subject AreaReference, Social Science
FormatBook, Other
Dimensions
Item Height1 in
Item Weight20 Oz
Item Length9.2 in
Item Width8.2 in
Additional Product Features
Edition Number5
LCCN2014-018748
ReviewsKrueger and Casey's book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research., "Krueger and Casey's book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research." -- Theresa Carilli, Purdue University Calumet "An excellent 'focused' book on focus groups - anyone who reads this book can pretty much kickstart their own focus group research." -- Aditya Simha, University of Wisconsin - Whitewater, An excellent "focused" book on focus groups - anyone who reads this book can pretty much kickstart their own focus group research., Krueger and Casey's book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. This book makes sense to students, academics, and practitioners. It is the only hands-on book which explores the process of focus group research.
Dewey Edition23
Dewey Decimal361.6/1068
Table Of ContentPREFACEACKNOWLEDGEMENTS1. Overview of Focus Groups2. Planning The Focus Group Study3. Developing a Questioning Route4. Participants in a Focus Group5. Moderating Skills6. Analyzing Focus Group Results7. Reporting8. Focus Group Research9. Focus Group Interviewing with Young People10. International and Cross-Cultural Focus Group Interviewing11. Telephone and Internet Focus Group Interviewing12. Focus Group Interviewing Within the Organization13. Modifications of Focus Groups14. Answering Questions About the Quality of Focus Group Research
Intended AudienceCollege Audience
SynopsisThe bestselling 'how to' guide for doing focus groups, and what readers need to do to get an expected outcome., Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls., The bestselling how to guide for doing focus groups, and what readers need to do to get an expected outcome., This updated edition of Krueger and Casey's bestselling, practical book walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, the authors draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition reflects the most recent research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups.
LC Classification NumberH61.28.K78 2015
