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Silent Selling: Best Practices und effektive Strategien für visuelle Waren-
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eBay-Artikelnr.:235865218864
Artikelmerkmale
- Artikelzustand
- Release Year
- 2017
- Book Title
- Silent Selling: Best Practices and Effective Strategies in Vis...
- ISBN
- 9781501315497
Über dieses Produkt
Product Identifiers
Publisher
Bloomsbury Academic & Professional
ISBN-10
1501315498
ISBN-13
9781501315497
eBay Product ID (ePID)
234665855
Product Key Features
Number of Pages
448 Pages
Publication Name
Silent Selling : Best Practices and Effective Strategies in Visual Merchandising
Language
English
Subject
Industries / Retailing, Industries / Fashion & Textile Industry
Publication Year
2017
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1 in
Item Weight
56.5 Oz
Item Length
11 in
Item Width
8.5 in
Additional Product Features
Edition Number
5
Intended Audience
College Audience
LCCN
2016-038541
Reviews
" Silent Selling is 'a current and in depth look inside the industry - it encompasses all angles of visual merchandising arts.'" - Karen Kritzer, Sheridan College, Canada " Silent Selling does an excellent job of representing the material in a way that is easy to understand for the average to the avid merchandiser." - Kristen Ainscoe, Drexel University, US " Silent Selling has 'very good snippets of information that will allow students and staff to explore further and be inspired to want to read on in order to grasp the entirety of the world of Visual Merchandising.'" - Colette Mawdsley, Hugh Baird College, UK " Silent Selling offers a variety of chapter assignments and semester projects to correspond with the readings. [It includes] thorough information on store layout and types of fixtures. I really like the author's approach as they present the field of visual merchandising as something that translates to many different career paths; I really stress 'transferrable skills' to my students and I think this does a good job supporting that." - Katherine Schaefer, Columbia College Chicago, US
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
659.1
Table Of Content
Preface Acknowledgments Part One: PREPARATION FOR VISUAL CREATIVITY 1. Creative Thinking: Getting "Outside the Box" 2. What is Visual Merchandising? 3. Core Design Strategies Part Two: PRACTICES AND STRATEGIES FOR THE SELLING FLOOR 4. Layout and Fixtures for Fashion Apparel 5. Fashion Apparel Wall Setups 6. Fashion Apparel and Accessory Coordination 7. Home Fashion Presentation Part Three: COMMUNICATING RETAIL ATMOSPHERICS 8. Signing 9. Lighting Part Four: VISUAL PRACTICES FOR NONTRADITIONAL VENUES 10. Grocery and Food Service Stores 11. Non traditional Retailing Part Five: TOOLS AND TECHNIQUES FOR MERCHANDISE DISPLAY 12. The Magic of the Display Window 13. Mannequins and Mannequin Alternatives 14. Building a Visual Merchandising Department Part Six: CAREER STRATEGIES 15. Visual Merchandising Careers Glossary Directory of Visual Merchandising Professionals References and Resources Index
Synopsis
Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising , 5th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell's "Look-Compare-Innovate" model. New to This Edition ¿ 30% new full color photographs showcase the best examples of award-winning global visual merchandising ¿ Design Gallery features discuss the design principles used in store displays, including Bergdorf Goodman (NYC), Tory Burch (LA), Dolce & Gabbana (Hong Kong) and Printemps (Paris) ¿ New sections on digital tools including Mockshop and CAD programs (Chapter 5), Kantar Retail Virtual Reality (Chapter 10), and WindowsWear PRO (Chapter 12) ¿ Updated information on LED lighting, decorative lighting and current trends in lighting (Chapter 9) Key Features ¿ Creative Capstone Project inspires readers to apply concepts from each chapter to ahypothetical store design ¿ Retail Realities sidebars point out practical concerns that affect visual merchandiserseveryday ¿ Shoptalk statements by visual merchandising experts provide observations about an aspect of the field discussed in the chapter Silent Selling STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions Teaching Resources ¿ Instructor's Guide and Test Bank provides suggestions for planning the course and using the text in the classroom ¿ PowerPoint presentations include images from the book and provide a framework for lecture and discussion ¿ Learning with STUDIO Student Registration Guide and a First Day of Class PowerPoint presentation make it easy to assignthe online resources PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501315565., Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising , 5th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell's "Look-Compare-Innovate" model. New to This Edition - 30% new full color photographs showcase the best examples of award-winning global visual merchandising - Design Gallery features discuss the design principles used in store displays, including Bergdorf Goodman (NYC), Tory Burch (LA), Dolce & Gabbana (Hong Kong) and Printemps (Paris) - New sections on digital tools including Mockshop and CAD programs (Chapter 5), Kantar Retail Virtual Reality (Chapter 10), and WindowsWear PRO (Chapter 12) - Updated information on LED lighting, decorative lighting and current trends in lighting (Chapter 9) Key Features - Creative Capstone Project inspires readers to apply concepts from each chapter to ahypothetical store design - Retail Realities sidebars point out practical concerns that affect visual merchandiserseveryday - Shoptalk statements by visual merchandising experts provide observations about an aspect of the field discussed in the chapter Silent Selling STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions Teaching Resources - Instructor's Guide and Test Bank provides suggestions for planning the course and using the text in the classroom - PowerPoint presentations include images from the book and provide a framework for lecture and discussion - Learning with STUDIO Student Registration Guide and a First Day of Class PowerPoint presentation make it easy to assignthe online resources PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501315565., This all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen students' understanding of the material, plus full-page color photographs of the latest retail concept stores.
LC Classification Number
HF5845.B35 2017
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