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Lifestyle-Marktsegmentierung von Dennis J Cahill, Art Weinstein (Taschenbuch, ...-
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eBay-Artikelnr.:235748379076
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- Artikelzustand
- ISBN
- 9780789028693
Über dieses Produkt
Product Information
The latest marketing guide from expert Dennis Cahill that teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical use to clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic categories to get at the whys of customer behaviors, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book, written by the author of How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing and other classic marketing books, walks readers through the process, giving real-life examples as illustration as it provides the tools to effectively market by lifestyle segment in today's competitive marketplace. Market segmentation research examines a broad range of demographic and psychographic information that can provide strategies to target both current and potential markets. This helpful guide comprehensively reveals how to gather and effectively use this crucial type of research. Lifestyle Market Segmentation consists of three main parts. The first part discusses segmentation theory and various methods for segmentation. The second part explores applications of lifestyle segmentation based on case studies. The last section focuses on ways to market products and services to the various segments discovered by the applications. This invaluable text is extensively referenced and includes several tables and figures to clarify concepts and data. Lifestyle Market Segmentation discusses in detail: the concept of market segmentation criteria for segmentation schemes types of nonlifestyle segmentation geodemographic segmentation psychographics the List of Values (LOV) guidelines for effective use of psychographics lifestyle target segments the Tribes segmentation scheme the Myers-Briggs Type Indicator life-stage segmentation illustrative real-life case studies Lifestyle Market Segmentation is an enlightening resource that is certain to be used again and again, and makes essential reading for managers, educators, and students.
Product Identifiers
Publisher
Taylor & Francis INC International Concepts
ISBN-13
9780789028693
eBay Product ID (ePID)
88852791
Product Key Features
Publication Year
2006
Subject
Marketing
Number of Pages
200 Pages
Language
English
Publication Name
Lifestyle Market Segmentation
Type
Textbook
Format
Paperback
Dimensions
Item Weight
272 g
Additional Product Features
Country/Region of Manufacture
United States
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USt-IdNr.: GB 171 6694 84
CRN: SC453448
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- o***k (143)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGood priced new book, still in original plastic wrapper. Slight delay in delivery but sorted out quickly by the seller and then arrived within a couple of days. Very helpful communication. I will buy from this seller again if they have another book I am looking for. Thank you Andrew for your help in this. Trevor.
- n***g (904)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent product. As described. Great quality printing and binding. Very impressive quality for a reprint book. Condition as described. Excellent value product. Looks and feels even better than described. The description does not do it justice. I would highly recommend this product and this seller. Good communication and tracking. Well packaged. Swift postage. Superb service. A*
- h***g (32)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAs described and as delivered. No issues, no quibbles, no fuss. I can't say anything about the seller individually as I never needed to contact them. I suppose that tells you everything you need to know. Nothing to see here so carry on and order in my opinion.Bridge in the Menagerie (Nr. 235848908560)
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