Einfluss: Die Psychologie der Überzeugung, überarbeitete Ausgabe, Robert B. Cialdini, Ve-

Ursprünglicher Text
Influence: The Psychology of Persuasion, Revised Edition, Robert B. Cialdini, Ve
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ISBN
9780061241895
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
HarperCollins
ISBN-10
006124189X
ISBN-13
9780061241895
eBay Product ID (ePID)
11038202344

Product Key Features

Book Title
Influence : the Psychology of Persuasion
Number of Pages
336 Pages
Language
English
Publication Year
2006
Topic
Marketing / General, Consumer Behavior, General, Personal Growth / Success
Illustrator
Yes
Genre
Self-Help, Business & Economics, Psychology
Author
Robert B. Cialdini
Book Series
Collins Business Essentials Ser.
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
9.8 Oz
Item Length
8 in
Item Width
5.3 in

Additional Product Features

Intended Audience
Trade
Reviews
For marketers, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)
Dewey Edition
21
Dewey Decimal
153.8/52
Synopsis
The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader--and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say "yes" to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--as well as by a three-year field study on what moves people to change behavior--Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others., Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success., The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader--and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say "yes" to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--as well as by a three-year field study on what moves people to change behavior-- Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.
LC Classification Number
BF774.C73 2007

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  • von saguarothief
    23. Sep. 2016

    Unlocking the secrets of persuasive people

    In simple concise words the author explain how we are manipulated into agreeing to buy things or ideas. Most of the concepts and practices are relatively simple and not totally obvious. The knowledge gained from this book may allow a person to resist those hidden powers of persuasion. The writing is straightforward and enjoyable with no annoying gimmicks.

    Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: snnyannd

  • von smq8kdger6i@deleted
    29. Sep. 2016

    Educational

    This book was recommended by a wealthy mentor of mine, needless to say I was skeptic at first, but figured there was no harm in reading this book, seeing as how I want to learn how to be a good salesperson. This has definitely taught me some very crucial strategies, I recommend it to anyone that wants to learn how to apply compliance tactics or defend your self from them.

    Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: goodwill_industries_of_san_diego-books

  • von gonz_romn
    19. Okt. 2023

    Awesome book! 100% recommended

    Awesome book! great price! 100% recommended, The product arrived on time and in very good shape!

    Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: dreamboatbooks

  • von ijew8320
    30. Mai. 2025

    The appearance was a little misleading. ...

    The appearance was a little misleading. These books are sized more for a small child then they are for adult. I was disappointed with size.

    Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: booksrun

  • von tuenri17
    04. Mär. 2020

    Interesting and filled with knowledge

    The book has very good points that i started utilizing immediately and to my surprise did work

    Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: thrift.books

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