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Successful Direct Marketing Methods Hardcover Ron, Stone, Bob Jac
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- Book Title
- Successful Direct Marketing Methods Hardcover Ron, Stone, Bob Jac
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- 9780658001451
Über dieses Produkt
Product Identifiers
Publisher
McGraw-Hill Companies, T.H.E.
ISBN-10
0658001450
ISBN-13
9780658001451
eBay Product ID (ePID)
1839858
Product Key Features
Number of Pages
608 Pages
Publication Name
Successful Direct Marketing Methods, Seventh Edition
Language
English
Subject
Marketing / Direct, Advertising & Promotion
Publication Year
2001
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.4 in
Item Weight
41.2 Oz
Item Length
9.5 in
Item Width
7.6 in
Additional Product Features
Edition Number
7
Intended Audience
Scholarly & Professional
LCCN
00-067572
Reviews
"The new edition of Successful Direct Marketing Methods is the only reference I could imagine replacing my trusted and now dog-eared sixth edition. With all this new material, it is another major contribution to the industry."Peter J. RosenwaldVP Direct Marketing Grupo Abril, BrazilCreator and author of ACPO computer model and book: Successful Economic Planningfor Direct and Data Driven Marketing and CRM."Rarely does a new edition of a book meet our expectations. This one does and then some! Bob Stone and Ron Jacobs have given all of us - from novice to seasoned practitioner - the single most comprehensive and contemporary tool in direct marketing. It is rich in its coverage of the expanded direct marketing landscape. The examples are great and topical. I can't imagine anyone in direct marketing not finding it indispensable."Jerry I. ReitmanExecutive Vice President (retired)The Leo Burnett CompanyAuthor of Beyond 2000: The Future of Direct Marketing"Once again, Bob Stone has re-invented direct marketing. His seventh edition of SUCCESSFUL DIRECT MARKETING METHOD, now with Ron Jacobs, has successfully identified the convergence of direct, database and the new electronic communication systems. It's the cutting edge and beyond for all marketers who have an interest in dealing directly with their customers and prospects no matter what the medium. Bravo for Bob and Ron."Don E. Schultz, Ph DProfessor, Integrated Marketing CommunicationsNorthwestern UniversityEvanston, IL"For over 20 years in this business, I have kept the latest edition of "Successful Direct Marketing Methods" near my desk. This new edition is essential to me now that I've become CEO of an online direct marketing company, because Bob Stone and Ron Jacobs have done such a good job of laying out the essentials for the new era of one to one marketing online."George S. WiedemannPresident, and CEOResponsys.com"If you want to be the best in Direct Marketing, please read, re-read and read again the new version of "Successful Direct Marketing Methods" by Bob Stone and Ron Jacobs. Written in plain English, this classic text combines the wisdom of years in the business illustrated by great case studies, with the latest thinking on everything that is "e".Wendy RichesPresident, Marketing Communications Group,D'Arcy"Successful Direct Marketing Methods is without a doubt the most thorough, straightforward and informative book available on direct marketing. The insight, knowledge and experience shared by Bob Stone in the seventh edition of Successful Direct Marketing Methods is matched only by the progressive outlook of his coauthor Ron Jacobs. As the direct marketing industry continues to grow at such a rapid pace, it is essential we have one central resource to fall back upon which clearly states the defining principles, practices and applications of the direct marketing discipline. This book represents that one key resource for clients, agencies and students of direct marketing."John R. GoodmanSenior Vice President,Helzberg Diamonds (a Berkshire Hathaway company)"Bob Stone and Ron Jacobs have done an extraordinary job in updating and expanding this seventh edition of Successful Direct Marketing Methods. The result is a totally current, comprehensive and authoritative marketing corpus for students and executives alike. In this new edition, Stone and Jacobs present a compelling guide to understanding and profiting from the shockwaves of change that have shattered the mass market into pieces as small as a single customer, driving relevancy in marketing and rewriting all the rules."Daniel MorelChairman and CEO Worldwide, impiric, '¬SThe new edition of Successful Direct Marketing Methods is the only reference I could imagine replacing my trusted and now dog-eared sixth edition. With all this new material, it is another major contribution to the industry.'¬�Peter J. RosenwaldVP Direct Marketing Grupo Abril, BrazilCreator and author of ACPO computer model and book: Successful Economic Planningfor Direct and Data Driven Marketing and CRM.'¬SRarely does a new edition of a book meet our expectations. This one does and then some! Bob Stone and Ron Jacobs have given all of us '¬" from novice to seasoned practitioner '¬" the single most comprehensive and contemporary tool in direct marketing. It is rich in its coverage of the expanded direct marketing landscape. The examples are great and topical. I can'¬"t imagine anyone in direct marketing not finding it indispensable.'¬�Jerry I. ReitmanExecutive Vice President (retired)The Leo Burnett CompanyAuthor of Beyond 2000: The Future of Direct Marketing'¬SOnce again, Bob Stone has re-invented direct marketing. His seventh edition of SUCCESSFUL DIRECT MARKETING METHOD, now with Ron Jacobs, has successfully identified the convergence of direct, database and the new electronic communication systems. It's the cutting edge and beyond for all marketers who have an interest in dealing directly with their customers and prospects no matter what the medium. Bravo for Bob and Ron.'¬�Don E. Schultz, Ph DProfessor, Integrated Marketing CommunicationsNorthwestern UniversityEvanston, IL"For over 20 years in this business, I have kept the latest edition of "Successful Direct Marketing Methods" near my desk. This new edition is essential to me now that I've become CEO of an online direct marketing company, because Bob Stone and Ron Jacobs have done such a good job of laying out the essentials for the new era of one to one marketing online."George S. WiedemannPresident, and CEOResponsys.com'¬SIf you want to be the best in Direct Marketing, please read, re-read and read again the new version of "Successful Direct Marketing Methods" by Bob Stone and Ron Jacobs. Written in plain English, this classic text combines the wisdom of years in the business illustrated by great case studies, with the latest thinking on everything that is "e".Wendy RichesPresident, Marketing Communications Group,D'Arcy"Successful Direct Marketing Methods is without a doubt the most thorough, straightforward and informative book available on direct marketing. The insight, knowledge and experience shared by Bob Stone in the seventh edition of Successful Direct Marketing Methods is matched only by the progressive outlook of his coauthor Ron Jacobs. As the direct marketing industry continues to grow at such a rapid pace, it is essential we have one central resource to fall back upon which clearly states the defining principles, practices and applications of the direct marketing discipline. This book represents that one key resource for clients, agencies and students of direct marketing.'¬�John R. GoodmanSenior Vice President,Helzberg Diamonds (a Berkshire Hathaway company)'¬SBob Stone and Ron Jacobs have done an extraordinary job in updating and expanding this seventh edition of Successful Direct Marketing Methods. The result is a totally current, comprehensive and authoritative marketing corpus for students and executives alike. In this new edition, Stone and Jacobs present a compelling guide to understanding and profiting from the shockwaves of change that have shattered the mass market into pieces as small as a single customer, driving relevancy in marketing and rewriting all the rules.'¬�Daniel MorelChairman and CEO Worldwide, impiric, "The new edition of Successful Direct Marketing Methods is the only reference I could imagine replacing my trusted and now dog-eared sixth edition. With all this new material, it is another major contribution to the industry."Peter J. RosenwaldVP Direct Marketing Grupo Abril, BrazilCreator and author of ACPO computer model and book: Successful Economic Planningfor Direct and Data Driven Marketing and CRM."Rarely does a new edition of a book meet our expectations. This one does and then some! Bob Stone and Ron Jacobs have given all of us from novice to seasoned practitioner the single most comprehensive and contemporary tool in direct marketing. It is rich in its coverage of the expanded direct marketing landscape. The examples are great and topical. I can't imagine anyone in direct marketing not finding it indispensable."Jerry I. ReitmanExecutive Vice President (retired)The Leo Burnett CompanyAuthor of Beyond 2000: The Future of Direct Marketing"Once again, Bob Stone has re-invented direct marketing. His seventh edition of SUCCESSFUL DIRECT MARKETING METHOD, now with Ron Jacobs, has successfully identified the convergence of direct, database and the new electronic communication systems. It's the cutting edge and beyond for all marketers who have an interest in dealing directly with their customers and prospects no matter what the medium. Bravo for Bob and Ron."Don E. Schultz, Ph DProfessor, Integrated Marketing CommunicationsNorthwestern UniversityEvanston, IL"For over 20 years in this business, I have kept the latest edition of "Successful Direct Marketing Methods" near my desk. This new edition is essential to me now that I've become CEO of an online direct marketing company, because Bob Stone and Ron Jacobs have done such a good job of laying out the essentials for the new era of one to one marketing online."George S. WiedemannPresident, and CEOResponsys.com"If you want to be the best in Direct Marketing, please read, re-read and read again the new version of "Successful Direct Marketing Methods" by Bob Stone and Ron Jacobs. Written in plain English, this classic text combines the wisdom of years in the business illustrated by great case studies, with the latest thinking on everything that is "e".Wendy RichesPresident, Marketing Communications Group,D'Arcy"Successful Direct Marketing Methods is without a doubt the most thorough, straightforward and informative book available on direct marketing. The insight, knowledge and experience shared by Bob Stone in the seventh edition of Successful Direct Marketing Methods is matched only by the progressive outlook of his coauthor Ron Jacobs. As the direct marketing industry continues to grow at such a rapid pace, it is essential we have one central resource to fall back upon which clearly states the defining principles, practices and applications of the direct marketing discipline. This book represents that one key resource for clients, agencies and students of direct marketing."John R. GoodmanSenior Vice President,Helzberg Diamonds (a Berkshire Hathaway company)"Bob Stone and Ron Jacobs have done an extraordinary job in updating and expanding this seventh edition of Successful Direct Marketing Methods. The result is a totally current, comprehensive and authoritative marketing corpus for students and executives alike. In this new edition, Stone and Jacobs present a compelling guide to understanding and profiting from the shockwaves of change that have shattered the mass market into pieces as small as a single customer, driving relevancy in marketing and rewriting all the rules."Daniel MorelChairman and CEO Worldwide, impiric
Illustrated
Yes
Edition Description
Revised edition
Synopsis
With more than 250,000 copies sold, the classic text on direct marketing is now even better! This thoroughly revised edition of Successful Direct Marketing Methods --the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices-- and more! Completely rewritten and modernized from the last edition to include cutting-edge information on the latest E-tools available to direct marketers Now includes real-life business case studies from well known companies like Ford Motor Company, Dell Computer, NutraSweet, and more!
LC Classification Number
HF5415.126.S757 2001
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- d***d (46)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThis book is fantastic! The quality is exactly as described, it’s in great condition, the appearance is clean and basically brand-new, and it came at an excellent price. This is a first-rate, five-star seller that deserves everyone's business. They packaged the book with extreme care, shipped it quickly, and communicated effectively throughout the process. This was an excellent buying experience and I wouldn't hesitate to buy from this seller again.
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Better World Books
99% positive Bewertungen•13,7 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (4.348.669)
- c***m (441)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii , Received 07/27; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- e***g (59)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent prices on used books in great condition. Shipped out quickly. Product condition is accurate to rating in listing. Thanks! NOTE: For this particular book (I ordered several), it came in a soft cover rather than hard cover as the listing stated. I contacted the seller and they responded promptly. They agreed that it was a listing error and provided me with a full refund for this book (without return required) proving they are both a responsible and trustworthy seller.The Game Hardcover Ken Dryden (Nr. 277097212658)
- d***d (46)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThis book is fantastic! The quality is exactly as described, it’s in great condition, the appearance is clean and basically brand-new, and it came at an excellent price. This is a first-rate, five-star seller that deserves everyone's business. They packaged the book with extreme care, shipped it quickly, and communicated effectively throughout the process. This was an excellent buying experience and I wouldn't hesitate to buy from this seller again.