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Product Identifiers
PublisherHarperCollins
ISBN-10006124189X
ISBN-139780061241895
eBay Product ID (ePID)11038202344
Product Key Features
Book TitleInfluence : the Psychology of Persuasion
Number of Pages336 Pages
LanguageEnglish
Publication Year2006
TopicMarketing / General, Consumer Behavior, General, Personal Growth / Success
IllustratorYes
GenreSelf-Help, Business & Economics, Psychology
AuthorRobert B. Cialdini
Book SeriesCollins Business Essentials Ser.
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight9.8 Oz
Item Length8 in
Item Width5.3 in
Additional Product Features
Intended AudienceTrade
ReviewsFor marketers, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)
Dewey Edition21
Dewey Decimal153.8/52
SynopsisThe widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader--and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say "yes" to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--as well as by a three-year field study on what moves people to change behavior--Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others., Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success., The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader--and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say "yes" to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--as well as by a three-year field study on what moves people to change behavior-- Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.
LC Classification NumberBF774.C73 2007
Bewertungen und Rezensionen
Relevanteste Rezensionen
- 23. Sep. 2016
Unlocking the secrets of persuasive people
In simple concise words the author explain how we are manipulated into agreeing to buy things or ideas. Most of the concepts and practices are relatively simple and not totally obvious. The knowledge gained from this book may allow a person to resist those hidden powers of persuasion. The writing is straightforward and enjoyable with no annoying gimmicks.Bestätigter Kauf: JaArtikelzustand: Gebraucht
- 29. Sep. 2016
Educational
This book was recommended by a wealthy mentor of mine, needless to say I was skeptic at first, but figured there was no harm in reading this book, seeing as how I want to learn how to be a good salesperson. This has definitely taught me some very crucial strategies, I recommend it to anyone that wants to learn how to apply compliance tactics or defend your self from them.Bestätigter Kauf: JaArtikelzustand: Gebraucht
- 19. Okt. 2023
Awesome book! 100% recommended
Awesome book! great price! 100% recommended, The product arrived on time and in very good shape!Bestätigter Kauf: JaArtikelzustand: Gebraucht
- 30. Mai. 2025
The appearance was a little misleading. ...
The appearance was a little misleading. These books are sized more for a small child then they are for adult. I was disappointed with size.Bestätigter Kauf: JaArtikelzustand: Gebraucht
- 04. Mär. 2020
Interesting and filled with knowledge
The book has very good points that i started utilizing immediately and to my surprise did workBestätigter Kauf: JaArtikelzustand: Gebraucht
- 04. Mär. 2020
Super cool second hand quality book
Quality is top notch shipping was amazing. Love itBestätigter Kauf: JaArtikelzustand: Gebraucht
- 11. Mai. 2024
great book
good readBestätigter Kauf: JaArtikelzustand: Gebraucht
- 01. Apr. 2022
Customer Attention
Love to Market, then this book is for you!Bestätigter Kauf: JaArtikelzustand: Gebraucht
- 07. Feb. 2025
Perfect d
Perfect book in great qualityBestätigter Kauf: JaArtikelzustand: Gebraucht
- 07. Nov. 2018
Just what I ordered
It's a new book sealed in plastic.Bestätigter Kauf: JaArtikelzustand: Neu
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