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Que Biz-Tech Ser.: Branding Yourself : How to Use Social Media to Invent or...
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eBay-Artikelnr.:226850825980
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780789759016
Über dieses Produkt
Product Identifiers
Publisher
Pearson Education
ISBN-10
0789759012
ISBN-13
9780789759016
eBay Product ID (ePID)
239731165
Product Key Features
Number of Pages
400 Pages
Language
English
Publication Name
Branding Yourself : How to Use Social Media to Invent or Reinvent Yourself
Subject
Business Communication / General, Marketing / General, Careers / General, Web / Social Media
Publication Year
2017
Type
Textbook
Subject Area
Computers, Business & Economics
Series
Que Biz-Tech Ser.
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
19.3 Oz
Item Length
9.1 in
Item Width
6.1 in
Additional Product Features
Edition Number
3
Intended Audience
Scholarly & Professional
LCCN
2017-953923
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
650.13
Table Of Content
I Why Should I Care About Self-Promotion? 1 Welcome to the Party 2 How Do You Fit in the Mix? II Your Network Is Your Castle--Build It 3 Blogging: Telling Your Story 4 LinkedIn: Networking on Steroids 5 Twitter: Sharing in the Conversation 6 Facebook: Developing a Community of Friends 7 Sharing Photos & Videos 8 Other Social Tools 9 Finding Yourself on Search Engines 10 Measuring Success: You Like Me, You Really Like Me! 11 Bringing It All Together: Launching Your Brand III Promoting Your Brand in the Real World 12 How to Network: Hello,My Name Is... 13 Public Speaking: We Promise You Won't Die 14 Getting Published: I'm an Author! 15 Personal Branding: Using What You've Learned to Land Your Dream Job
Synopsis
Want a new job or career? Need to demonstrate more value to customers or employers? Use today's hottest social media platforms to build the powerful personal brand that gets you what you want In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective . Deckers and Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers' or partners' toughest problems...become a recognized thought leader...and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career Discover how to: Choose today's best social media tools for your personal goals Build an authentic storyline and online identity that gets you the right opportunities Make the most of Facebook, LinkedIn, and Twitter-and leverage new platforms like Snapchat and Instagram Build connections and prove expertise by sharing video on YouTube and Vimeo Find yourself on search engines and then optimize your personal online presence Promote your events, accomplishments, victories...and even defeats and lessons learned Integrate online and offline networking to get more from both Reach people with hiring authority and budgets on LinkedIn Use Twitter to share the ideas and passions that make you uniquely valuable Avoid "killer" social networking mistakes Leverage your online expert status to become a published author or public speaker Measure the success of your social media branding Get new projects or jobs through your online friends and followers, Want a new job or career? Need to demonstrate more value to customers or employers? Use today's hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective . Deckers and Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers' or partners' toughest problems...become a recognized thought leader...and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career! Discover how to: Choose today's best social media tools for your personal goals Build an authentic storyline and online identity that gets you the right opportunities Make the most of Facebook, LinkedIn, and Twitter-and leverage new platforms like Snapchat and Instagram Build connections and prove expertise by sharing video on YouTube and Vimeo Find yourself on search engines and then optimize your personal online presence Promote your events, accomplishments, victories...and even defeats and lessons learned Integrate online and offline networking to get more from both Reach people with hiring authority and budgets on LinkedIn Use Twitter to share the ideas and passions that make you uniquely valuable Avoid "killer" social networking mistakes Leverage your online expert status to become a published author or public speaker Measure the success of your social media branding Get new projects or jobs through your online friends and followers, Want a new job or career? Need to demonstrate more value to customers or employers? Use today's hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective . Deckers and Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers' or partners' toughest problems...become a recognized thought leader...and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career! Discover how to: Choose today's best social media tools for your personal goals Build an authentic storyline and online identity that gets you the right opportunities Make the most of Facebook, LinkedIn, and Twitter--and leverage new platforms like Pinterest and Google+ Build connections and prove expertise by sharing video on YouTube and Vimeo Find yourself on search engines and then optimize your personal online presence Promote your events, accomplishments, victories...and even defeats and lessons learned Integrate online and offline networking to get more from both Reach people with hiring authority and budgets on LinkedIn Use Twitter to share the ideas and passions that make you uniquely valuable Avoid "killer" social networking mistakes Leverage your online expert status to become a published author or public speaker Measure the success of your social media branding Get new projects or jobs through your online friends and followers, Want a new job or career? Need to demonstrate more value to customers or employers? Use today's hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective . Deckers and Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers' or partners' toughest problems...become a recognized thought leader...and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!
LC Classification Number
HD69.S8
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