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Writing Winning Proposals : Public Relations Cases Paperback
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- Book Title
- Writing Winning Proposals : Public Relations Cases Paperback
- ISBN
- 9781516516360
Über dieses Produkt
Product Identifiers
Publisher
Cognella, Inc.
ISBN-10
1516516362
ISBN-13
9781516516360
eBay Product ID (ePID)
240506828
Product Key Features
Number of Pages
262 Pages
Publication Name
Writing Winning Proposals : Public Relations Cases
Language
English
Subject
General
Publication Year
2017
Features
New Edition
Type
Textbook
Subject Area
Social Science
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
18.5 Oz
Item Length
11 in
Item Width
8.5 in
Additional Product Features
Edition Number
3
Intended Audience
Scholarly & Professional
Edition Description
New Edition
Synopsis
Teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer - typically non-public relations practitioners. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction., Writing Winning Proposals: Public Relations Cases teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer -- typically non-public relations practitioners. The process illustrated within the book is designed to win approval from the plan reviewers and to foster a path for award-winning plan writing. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction. The cases have multiple suggested writing assignments, role plays, and case problems. These help students and practitioners explore progression of plan construction in various avenues where public relations may be required and practiced. Cases highlighting community relations and engagement, media relations, employee relations and empowerment, government relations, crisis management and prevention, risk communication, corporate communication, social media implementation, arts and entertainment, corporate communication, social responsibility, promotional endeavors, and event planning are all included. Writing Winning Proposals is ideal for introductory public relations courses, as well as courses in public relations writing, plans, and campaigns. It can also be used as an academic text supplement, a campaigns workbook, or for strategic planning. Rebecca A. Gilliland is a distinguished professor of service learning and an associate professor of communication at the University of Indianapolis. A Fulbright Scholar and a Plank Fellow, Professor Gilliland has traveled the United States and around the world in an effort to stay current in the public relations industry while studying her areas of interest. She advises a nationally award-winning student run public relations firm and has taught numerous public relations classes. She has worked abroad and domestically, in sports promotions, corporate public relations, and in the non-profit sector. She is accredited in public relations and earned a doctorate in education with cognates in both public relations and communication studies. Thomas R. Hagley is a senior instructor of public relations retired from the University of Oregon's School of Journalism and Communication. A recipient of the school's Jonathan Marshall Award for innovative teaching, he has taught more than 50 classes in public relations principles, advanced writing, strategic planning, and campaigns to a total enrollment of more than 1,000 students. His work as an educator was preceded by 30 years of professional experience as an executive with Alumax, Inc., Hill and Knowlton, Inc., his own consulting business, Alcoa, as publications chief for Newport News Shipbuilding and Dry Dock Co., and general assignment/investigative reporter for The Cleveland Plain Dealer ., Writing Winning Proposals: Public Relations Cases teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer - typically non-public relations practitioners. The process illustrated within the book is designed to win approval from the plan reviewers and to foster a path for award-winning plan writing. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction. The cases have multiple suggested writing assignments, role plays, and case problems. These help students and practitioners explore progression of plan construction in various avenues where public relations may be required and practiced. Cases highlighting community relations and engagement, media relations, employee relations and empowerment, government relations, crisis management and prevention, risk communication, corporate communication, social media implementation, arts and entertainment, corporate communication, social responsibility, promotional endeavors, and event planning are all included. Writing Winning Proposals is ideal for introductory public relations courses, as well as courses in public relations writing, plans, and campaigns. It can also be used as an academic text supplement, a campaigns workbook, or for strategic planning.
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- c***m (439)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii , Received 07/27; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- e***g (59)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent prices on used books in great condition. Shipped out quickly. Product condition is accurate to rating in listing. Thanks! NOTE: For this particular book (I ordered several), it came in a soft cover rather than hard cover as the listing stated. I contacted the seller and they responded promptly. They agreed that it was a listing error and provided me with a full refund for this book (without return required) proving they are both a responsible and trustworthy seller.The Game Hardcover Ken Dryden (Nr. 277097212658)
- d***d (46)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThis book is fantastic! The quality is exactly as described, it’s in great condition, the appearance is clean and basically brand-new, and it came at an excellent price. This is a first-rate, five-star seller that deserves everyone's business. They packaged the book with extreme care, shipped it quickly, and communicated effectively throughout the process. This was an excellent buying experience and I wouldn't hesitate to buy from this seller again.
Better World Books
99% positive Bewertungen•13,7 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (4.346.794)
- c***m (439)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii , Received 07/27; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- e***g (59)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent prices on used books in great condition. Shipped out quickly. Product condition is accurate to rating in listing. Thanks! NOTE: For this particular book (I ordered several), it came in a soft cover rather than hard cover as the listing stated. I contacted the seller and they responded promptly. They agreed that it was a listing error and provided me with a full refund for this book (without return required) proving they are both a responsible and trustworthy seller.The Game Hardcover Ken Dryden (Nr. 277097212658)
- d***d (46)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThis book is fantastic! The quality is exactly as described, it’s in great condition, the appearance is clean and basically brand-new, and it came at an excellent price. This is a first-rate, five-star seller that deserves everyone's business. They packaged the book with extreme care, shipped it quickly, and communicated effectively throughout the process. This was an excellent buying experience and I wouldn't hesitate to buy from this seller again.