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Social CRM for Dummies Paperback
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Standort: Mishawaka, Indiana, USA
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- Special Attributes
- EX-LIBRARY
- Publication Name
- Wiley & Sons, Incorporated, John
- ISBN
- 9781118242490
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118242491
ISBN-13
9781118242490
eBay Product ID (ePID)
110867385
Product Key Features
Book Title
Social Crm for Dummies
Number of Pages
360 Pages
Language
English
Topic
Customer Relations, E-Commerce / Internet Marketing
Publication Year
2013
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
19.1 Oz
Item Length
9.2 in
Item Width
7.4 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
658.81202854678
Synopsis
Learn to: Create new marketing communications quickly Engage and collaborate with your customers Maximize digital media for customer service Develop content that gets results from your online community Big business or small, social CRM helps you reach and interact with your customers Today's customer-focused technology can revolutionize the way you support and market your business. Social media shapes opinions about brands, including yours, and this book teaches you how to influence those opinions by interacting with your customers. Learn to build a strategy, craft a social business, measure the results, and keep moving forward. What makes it social compare traditional customer relationship management with social CRM and understand the differences Create a strategy explore social business models, learn how to make your message relevant to your audience, and earn your customers' trust Be customer-centric discover how to listen to your customers on social media and identify solutions your business can provide Choose your media learn effective ways to engage customers with blogs, video, podcasts, Facebook, and Twitter Examine the ecosystem find out how to assess your business ecosystem and incorporate the right social CRM tools Stay mobile recognize consumer trends in mobile and tailor mobile campaigns to your customers' needs Sort the information learn how to analyze social CRM data Open the book and find: The evolution of social CRM Tips on interacting with customers Why mobile matters How to set goals that guide analytics What loyalty programs do to retain customers Social CRM success stories The importance of a social media policy How to empower your employees, Discover great ways to engage your customers through the social web Social CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business is a small shop or a large corporation. In a friendly, easy-to-understand style, it explains how you can create new marketing communications and develop smart, applicable content that produces results from your online community. You'll learn to use data to drive results, create social Key Performance Indicators for different business units, and a great deal more. Today's consumer uses technology to select relationships with companies; this book teaches business owners how to use social CRM to create relationships that customers want to maintain Explains how to integrate social media into your CRM mix Shows how to use data and information gathered through social sites Helps you develop social KPIs and create content that gets results from your online community Social CRM For Dummies helps businesses large and small use social media to develop and maintain productive customer relationships., Discover great ways to engage your customers through the social web Social CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business is a small shop or a large corporation.
LC Classification Number
HF5415.5
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Better World Books
98,8% positive Bewertungen•13,6 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (4.289.495)
- c***m (423)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii , Received 07/27; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- e***g (58)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent prices on used books in great condition. Shipped out quickly. Product condition is accurate to rating in listing. Thanks! NOTE: For this particular book (I ordered several), it came in a soft cover rather than hard cover as the listing stated. I contacted the seller and they responded promptly. They agreed that it was a listing error and provided me with a full refund for this book (without return required) proving they are both a responsible and trustworthy seller.
- 7***j (782)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.Nauvoo : Mormon City on the Mississippi River Hardcover Raymond B (Nr. 316178470305)