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C-Scape : Conquer the Forces Changing Business Today Hardcover La
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Standort: Mishawaka, Indiana, USA
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- Special Attributes
- EX-LIBRARY
- Publication Name
- HarperCollins Publishers
- ISBN
- 9780061984976
Über dieses Produkt
Product Identifiers
Publisher
HarperCollins
ISBN-10
0061984973
ISBN-13
9780061984976
eBay Product ID (ePID)
102885561
Product Key Features
Number of Pages
256 Pages
Language
English
Publication Name
C-Scape : Conquer the Forces Changing Business Today
Subject
Industries / Computers & Information Technology, Personal Success, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year
2010
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
14.8 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2010-024433
Dewey Edition
22
Dewey Decimal
658.8
Synopsis
" Larry Kramer's] MarketWatch.com is not just my favorite business website, it's my personal homepage." --Warren Buffett " Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want." --Jim Cramer From Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky's Here Comes Everybody , Chris Anderson's The Long Tail , or Jeff Jarvis' What Would Google Do , look no further than Kramer's groundbreaking C-Scape ., A bold, pioneering book that shows how businesses can survive and thrive in the digital media revolution Not so long ago, the business landscape was easier to chart. The routes connecting customers, companies, products, and services were predictable, reliable, and understood. Today, that landscape has been upended, and in its place a "C-Scape" has emerged-a world where consumers, not producers and marketers, make the choices; where content, not distribution, is king; where curation becomes a primary currency of value; and where convergence continues to revolutionize every part of every business. In C-Scape, Larry Kramer leads the reader through this new, evolving world where the challenges are daunting-but the opportunities are huge. A seasoned journalist turned superstar digital entrepreneur and venture capitalist, Kramer learned early on to survive and overcome the forces that are remaking the business landscape: the digital media revolution. Why media Every aspect of every business is increasingly carried out through the media. From advertising and marketing to sales and customer service, from product design to manufacturing, everything that happens anywhere in business is ever more likely to happen on a screen or handheld device. That means any business could fall to the same threats facing the newspaper business and the music industry-unless that business learns to navigate the four Cs. Kramer's explanation of this new landscape is a revelation; his visionary advice is both crucial and urgent. No leader, whether at the helm of a small business or a conglomerate, will read this book without seeing the business world anew and finding practical ways to put this book's four powerful precepts immediately to work., "[Larry Kramer's] MarketWatch.com is not just my favorite business website, it's my personal homepage." --Warren Buffett "[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want." --Jim Cramer From Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky's Here Comes Everybody, Chris Anderson's The Long Tail, or Jeff Jarvis' What Would Google Do, look no further than Kramer's groundbreaking C-Scape.
LC Classification Number
HF5415.5.K68 2010
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- c***m (417)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii , Received 07/27; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- e***g (57)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent prices on used books in great condition. Shipped out quickly. Product condition is accurate to rating in listing. Thanks! NOTE: For this particular book (I ordered several), it came in a soft cover rather than hard cover as the listing stated. I contacted the seller and they responded promptly. They agreed that it was a listing error and provided me with a full refund for this book (without return required) proving they are both a responsible and trustworthy seller.
- 7***j (780)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.Nauvoo : Mormon City on the Mississippi River Hardcover Raymond B (Nr. 316178470305)
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Better World Books
98,8% positive Bewertungen•13,6 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (4.284.646)
- c***m (417)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii , Received 07/27; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- e***g (57)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent prices on used books in great condition. Shipped out quickly. Product condition is accurate to rating in listing. Thanks! NOTE: For this particular book (I ordered several), it came in a soft cover rather than hard cover as the listing stated. I contacted the seller and they responded promptly. They agreed that it was a listing error and provided me with a full refund for this book (without return required) proving they are both a responsible and trustworthy seller.
- 7***j (780)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.Nauvoo : Mormon City on the Mississippi River Hardcover Raymond B (Nr. 316178470305)