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IMC, the Next Generation : Five Steps for Delivering Value and Me
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Standort: Mishawaka, Indiana, USA
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eBay-Artikelnr.:226737164691
Artikelmerkmale
- Artikelzustand
- Gut
- Hinweise des Verkäufers
- “Used book that is in clean, average condition without any missing pages. 100% Money-Back Guarantee.”
- Book Title
- IMC, the Next Generation : Five Steps for Delivering Value and Me
- ISBN
- 9780071416627
Über dieses Produkt
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0071416625
ISBN-13
9780071416627
eBay Product ID (ePID)
2462061
Product Key Features
Number of Pages
320 Pages
Publication Name
IMC, the Next Generation : Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
Language
English
Publication Year
2003
Subject
Consumer Guides, Business Communication / General, Marketing / General, Customer Relations, Advertising & Promotion
Type
Not Available
Subject Area
Reference, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.3 in
Item Weight
26.3 Oz
Item Length
9.1 in
Item Width
6.2 in
Additional Product Features
LCCN
2003-003687
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
658.8
Intended Audience
Trade
Synopsis
Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminal Integrated Marketing Communications . In IMC--The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the messages an organization chooses to send to encompass the information that the customer wishes to receive or have access to. IMC--The Next Generation shows marketers how to build sustainable competitive advantage and ROI by combining and coordinating all methods through which buyers and sellers come together. Numerous cases and real-world examples reveal how to use today s IMC model to: Integrate internal and external communications programs Influence customers at every contact point Build long-term brand relationships ", Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminal Integrated Marketing Communications . In IMC--The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the messages an organization chooses to send to encompass the information that the customer wishes to receive or have access to. IMC--The Next Generation shows marketers how to build sustainable competitive advantage and ROI by combining and coordinating all methods through which buyers and sellers come together. Numerous cases and real-world examples reveal how to use today's IMC model to: Integrate internal and external communications programs Influence customers at every contact point Build long-term brand relationships
LC Classification Number
HF5415.S3595 2003
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- c***m (417)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii , Received 07/27; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- e***g (57)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent prices on used books in great condition. Shipped out quickly. Product condition is accurate to rating in listing. Thanks! NOTE: For this particular book (I ordered several), it came in a soft cover rather than hard cover as the listing stated. I contacted the seller and they responded promptly. They agreed that it was a listing error and provided me with a full refund for this book (without return required) proving they are both a responsible and trustworthy seller.
- 7***j (780)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.Nauvoo : Mormon City on the Mississippi River Hardcover Raymond B (Nr. 316178470305)
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Better World Books
98,8% positive Bewertungen•13,6 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (4.285.173)
- c***m (417)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii , Received 07/27; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- e***g (57)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent prices on used books in great condition. Shipped out quickly. Product condition is accurate to rating in listing. Thanks! NOTE: For this particular book (I ordered several), it came in a soft cover rather than hard cover as the listing stated. I contacted the seller and they responded promptly. They agreed that it was a listing error and provided me with a full refund for this book (without return required) proving they are both a responsible and trustworthy seller.
- 7***j (780)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.Nauvoo : Mormon City on the Mississippi River Hardcover Raymond B (Nr. 316178470305)