Table Of ContentAcknowledgments Chapter 1: Understanding Carroll Shelby's Mustangs Peace, Prosperity and Performance Win on Sunday, Sell on Monday Declaration Denied From "Secretary's Car" to Sports Car GT350s for Road and Track A Sedan Racer No Longer The Process Explained Special Orders Chapter 2: Evolution (into less revolutionary) Selling Out Means Selling More Style over Substance, by Design Chapter 3: Planning the Most Prolific Shelby Yet Top Down, Popularity Up Appearance Was Paramount But Performance Still Mattered The "Shelby Cobra" Lives On (sort of) Change of Venue A Perfect Storm A. O. Smith The Vision Becomes Reality Production Begins . . . Slowly "Ding In Roof" It's the Economy, Stupid Chapter 4: The 1968 Shelby Cobra in Detail: The Same . . . But Different Keeping It Simple(r) Cookie-Cutter Consistency Roger Miller, the Cobra Jet and the King of the Road The Snake is Quicker than the Bowtie Gold (non) Standard More Color Curiosities A Reduced Rent-a-Racer Revival More Appropriate for the Masses Chapter 5: A Shelby Cobra Hardtop (sort of) Camaro, Firebird and Javelin Made it Happen CS (but not for Carroll Shelby) Built for California, in California Chapter 6: Legacy and Legend Explaining (or trying to) the Unexplainable Affordability Begets Unaffordability The Price Pyramid Extraordinary within the Mundane The Numbers Game Trust . . . But Verify Shelby's Mustang, Redefined Appendix A: Comparative 1968 Shelby Cobra Performance Data Appendix B: 1968 Shelby Production Numbers, Colors and Prices Appendix C: 1968 Shelby Numerology: VIN Codes and Tags
SynopsisThere were Mustangs, and then there were Mustangs . The latter is under the microscope in this volume of CarTech's In Detail series featuring the 1968 Shelby GT350, GT500, and GT500 KR. Although road-going Mustangs were considered sporty, they were not officially sports cars, at least according to the Sports Car Club of America (SCCA). And Lee Iacocca knew that on-track performance led to showroom performance, so he needed to go racing. Enter Carroll Shelby. Shelby worked with the SCCA to modify the Mustang to meet the SCCA's requirements and enter the racing arena. The result was the now-legendary Shelby Mustang. In 1968, Ford sought to take over much of the process of producing Shelby Mustangs and increased that production dramatically to meet anticipated sales demand, so it was a bit of a transition year. In an effort to appeal to muscle car fans rather than race fans, the cars were losing their edgy race car feel and were becoming more high-end performance road cars with a long list of performance and comfort options, including 428 Cobra Jet engines, automatic transmissions, and air-conditioning. They may have no longer been sports cars, but they were now fantastic muscle cars. Each volume in the In Detail series provides an introduction and historical overview, an explanation of the design and concepts involved in creating the car, a look at marketing and promotion, and an in-depth study of all hardware and available options, as well as an examination of where the car is on the market today. Also included are paint and option codes, VIN and build tag decoders, as well as production numbers., This volume of CarTech's Muscle Cars In Detail series covers the 1968 Shelby GT350, GT500, and GT500 KR.