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RETTUNGSRING MÄNNER, LUX FRAUEN: KOMMERZIALISIERUNG, KONSUM UND Von Timothy Burke-
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eBay-Artikelnr.:226714314740
Artikelmerkmale
- Artikelzustand
- Gut
- Hinweise des Verkäufers
- ISBN-10
- 0822317532
- Book Title
- Lifebuoy Men, Lux Women: Commodification, Consumption, and
- ISBN
- 9780822317531
Über dieses Produkt
Product Identifiers
Publisher
Duke University Press
ISBN-10
0822317532
ISBN-13
9780822317531
eBay Product ID (ePID)
310354
Product Key Features
Number of Pages
312 Pages
Publication Name
Lifebuoy Men, Lux Women : Commodification, Consumption, and Cleanliness in Modern Zimbabwe
Language
English
Publication Year
1996
Subject
Public Health, Industries / General, Africa / South / General, Africa / General, Technical & Manufacturing Industries & Trades
Type
Textbook
Subject Area
Technology & Engineering, Business & Economics, History, Medical
Series
Body, Commodity, Text Ser.
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
27.3 Oz
Item Length
9.5 in
Item Width
6.2 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
95-044291
Reviews
"Well researched, highly intelligent, well written, and markedly original-there is nothing like it in the literature of East, Central, and Southern Africa."-Terence Ranger, Oxford University, "An exciting and original contribution to a number of areas of study: the history of Africa, the history of the body, and the history of commodification. It is clearly the result of painstakingly thorough research combined with considerable analytical skill and historical imagination. It is one of the few pieces of African historical writing I have read recently which successfully combines empirical research with a real grasp of theory."-Megan Anne Vaughan, Oxford University, "Well researched, highly intelligent, well written, and markedly original--there is nothing like it in the literature of East, Central, and Southern Africa."--Terence Ranger, Oxford University, "An exciting and original contribution to a number of areas of study: the history of Africa, the history of the body, and the history of commodification. It is clearly the result of painstakingly thorough research combined with considerable analytical skill and historical imagination. It is one of the few pieces of African historical writing I have read recently which successfully combines empirical research with a real grasp of theory."--Megan Anne Vaughan, Oxford University
Illustrated
Yes
Table Of Content
Acknowledgments vii Introduction 1 1. Cleanliness and "Civilization": Hygiene and Colonialism in Southern Africa 17 2. Education, Domesticity, and Bodily Discipline 35 3. Buckets, Boxes, and "Bonsella": Precolonial Exchange, the "Kaffir Truck" Trade, and African "Needs" 63 4. Manufacturing, the "African Market," and the Postwar Boom 91 5. The New Mission: Advertising and Market Research in Zimbabwe, 1945-1979 125 6. Bodies and Things: Toiletries and Commodity Culture in Postwar Zimbabwe 166 Appendix: Budgetary Charts, 1957-1970 217 Notes 229 Bibliography 271 Index 293
Synopsis
How do people come to need products they never even knew they wanted? How, for example, did indigenous Zimbabweans of the 1940s begin to believe that they required Lifebuoy soap? Offering a glimpse into the intimate workings of modern colonialism and global capitalism, Timothy Burke takes up these questions in Lifebuoy Men, Lux Women , a study of post-World War II commodity culture in Zimbabwe. With particular attention to cosmetic products and the contrast between colonial and pre-colonial ideas of cleanliness, Burke examines the role played by commodity culture, changing patterns of consumption, and the spread of advertising in the making of modern Zimbabwe. His work combines history, anthropology, and political economy to show how the development of commodification in the region relates to the social history of hygiene. Within this framework, and drawing on a wide variety of historical sources, Burke explores dense interactions between commodity culture and embodied aspects of race, gender, sexuality, domesticity, health, and aesthetics in a colonial society. Rather than viewing the production of needs simply as an imposition from above, Lifebuoy Men, Lux Women shows what heterogeneous and complex processes, involving the aims and histories of both colonizers and colonized, produced these changes in Zimbabwean society. Integrating political economy, cultural studies, and a wide range of the social sciences, Lifebuoy Men, Lux Women will find readers among scholars of colonialism, African history, and ethnography as well those for whom the problem of commodification is a significant theoretical issue.
LC Classification Number
HD9999.S73Z553 1996
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