Innovationsspiele: Erstellen bahnbrechender Produkte durch kollaboratives Spielen: Neu-

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Innovation Games: Creating Breakthrough Products Through Collaborative Play: New
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Artikelzustand
Neuwertig: Buch, das wie neu aussieht, aber bereits gelesen wurde. Der Einband weist keine ...
Pages
192
Publication Date
2006-08-01
Book Title
Innovation Games: Creating Breakthrough Products Through Collabor
ISBN
9780321437297
Kategorie

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Product Identifiers

Publisher
Addison Wesley Professional
ISBN-10
0321437292
ISBN-13
9780321437297
eBay Product ID (ePID)
53934781

Product Key Features

Number of Pages
192 Pages
Publication Name
Innovation Games : Creating Breakthrough Products Through Collaborative Play
Language
English
Subject
Software Development & Engineering / General, Marketing / General, Video & Electronic
Publication Year
2006
Type
Textbook
Subject Area
Computers, Games & Activities, Business & Economics
Author
Luke Hohmann
Format
Perfect

Dimensions

Item Height
0.5 in
Item Weight
14.1 Oz
Item Length
8.8 in
Item Width
8 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2006-019692
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.4/0353
Table Of Content
About the Author xix Foreword xxi Preface xxiii Acknowledgments xxix Part One: The Why and the How of Innovation Games 1 Part Two: The Games 47 Prune the Product Tree 48 Remember the Future 56 Spider Web 62 Product Box 68 Buy a Feature 76 Start Your Day 84 Show and Tell 92 Me and My Shadow 96 Give Them a Hot Tub 102 The Apprentice 106 20/20 Vision 110 Speed Boat 118 Part Three: Tools and Templates 127 Conclusion 151 Index 153
Synopsis
Innovation Through Understandingsm The toughest part of innovation? "Accurately predicting what customers want, need, and will pay for," Even if you ask them, they often can' t explain what they want. Now, there' s a breakthrough solution: "Innovation Games," Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers' "true, hidden" needs and desires. You' ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and "deliver the right solutions, right from the start," Learn how your customers define success Discover what customers don' t like about your offerings Uncover unspoken needs and breakthrough opportunities Understand where your offerings fit into your customers' operations Clarify exactly how and when customers will use your product or service Deliver the right new features, and make better strategy decisions Increase empathy for the customers' experience within your organization Improve the effectiveness of the sales and service organizations Identify your most effective marketing messages and sellable features "Innovation Games" will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R& D managers, CTOs and development leaders, marketers, and senior business executives alike., Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for . Even if you ask them, they often can't explain what they want. Now, there's a breakthrough solution: Innovation Games . Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers' true, hidden needs and desires. You'll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start . Learn how your customers define success Discover what customers don't like about your offerings Uncover unspoken needs and breakthrough opportunities Understand where your offerings fit into your customers' operations Clarify exactly how and when customers will use your product or service Deliver the right new features, and make better strategy decisions Increase empathy for the customers' experience within your organization Improve the effectiveness of the sales and service organizations Identify your most effective marketing messages and sellable features Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.
LC Classification Number
TS170.H64 2006

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