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Product Identifiers
PublisherKogan Page, The Limited
ISBN-100749459700
ISBN-139780749459703
eBay Product ID (ePID)80057590
Product Key Features
Number of Pages176 Pages
LanguageEnglish
Publication NameDevelop Your PR Skills
Publication Year2010
SubjectBusiness Communication / General, Careers / General, Public Relations
TypeTextbook
AuthorNeil Richardson, Lucy Laville
Subject AreaBusiness & Economics
SeriesCreating Success Ser.
FormatTrade Paperback
Dimensions
Item Height0.1 in
Item Weight8 Oz
Item Length0.9 in
Item Width0.6 in
Additional Product Features
Intended AudienceCollege Audience
LCCN2010-000342
Dewey Edition22
Series Volume Number51
IllustratedYes
Dewey Decimal659.2
Table Of Content** Chapter - 00: Introduction; ** Chapter - 01: Public relations in business: an introduction; ** Chapter - 02: Where PR sits with advertising and marketing; ** Chapter - 03: Understanding strategic public relations; ** Chapter - 04: Working with the media; ** Chapter - 05: PR and developments in online communications; ** Chapter - 06: Stakeholders and customers: how to develop and maximise relations; ** Chapter - 07: Crisis, what crisis?; ** Chapter - 08: Internal communications; ** Chapter - 09: Getting the facts right: using research to create a competitive edge; ** Chapter - 10: How much should good public relations cost?; ** Chapter - 11: PR championing ethics and sustainability
SynopsisDevelop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials., Develop Your PR Skills is a simple, straightforward guide to maximizing company potential through effective PR. New entrepreneurs will gain a quick understanding of PR concepts and principles and how to apply them in actual business scenarios. It covers strategic public relations, public relations and the internet, internal communications, PR ethics, working with the media, dealing with a crisis, dealing with stakeholders and customers, and evaluating successes and failures. Direct and to the point, each chapter is concise, stand-alone, and summarized by key points., Develop Your PR Skills covers strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.
LC Classification NumberHD59.L385 2010
