MOMENTAN AUSVERKAUFT
Über dieses Produkt
Product Identifiers
PublisherPalgrave Macmillan The Limited
ISBN-101349140724
ISBN-139781349140725
eBay Product ID (ePID)219685900
Product Key Features
Book TitleHow to Manage Your Global Reputation : a Guide to the Dynamics of International Public Relations
Number of PagesIX, 172 Pages
LanguageEnglish
Publication Year1998
TopicBusiness Communication / General, Marketing / General
IllustratorYes
GenreBusiness & Economics
AuthorMichael Morley
FormatTrade Paperback
Dimensions
Item Weight10.2 Oz
Item Length9.3 in
Item Width6.1 in
Additional Product Features
Intended AudienceTrade
Dewey Edition21
Number of Volumes1 vol.
Dewey Decimal659.2/89
Table Of ContentThe Global Village - It's Here Corporate Reputation Corporate Reputation Management The Global Voice Think Global, Act Local The Barriers The Specialization of International Public Relations Issues Identification and Management Crisis and Catastrophe Communications Public Affairs Sponsorship? Philanthropy? Or Promotion? Infrastructure of Your Organization The Public Relations Agency Research
SynopsisThe book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.
LC Classification NumberHD30.3-.36
