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Marketing-Lektionen von den Grateful Dead: Was jedes Unternehmen lernen kann...-
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US $5,24 (ca. EUR 4,47) USPS Media MailTM.
Standort: Nantucket, Massachusetts, USA
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eBay-Artikelnr.:205076274987
Artikelmerkmale
- Artikelzustand
- Personalize
- No
- Era
- 2010s
- Ex Libris
- No
- Narrative Type
- Nonfiction
- Personalized
- No
- Features
- Hardcover, New
- Original Language
- English
- Country/Region of Manufacture
- United States
- Inscribed
- No
- Vintage
- No
- ISBN
- 9780470900529
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470900520
ISBN-13
9780470900529
eBay Product ID (ePID)
102874104
Product Key Features
Book Title
Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History
Number of Pages
192 Pages
Language
English
Publication Year
2010
Topic
Marketing / General, Business Aspects, Genres & Styles / Rock
Illustrator
Yes
Genre
Music, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
8 Oz
Item Length
7.1 in
Item Width
5.2 in
Additional Product Features
Intended Audience
Trade
Reviews
"Like all the best teachers, this book inspires you to do your own thinking.... I found it enlightening and liberating." ( Financial Times , August 2010) "...a short but inspiring book which will give every business person pause for thought and some good ideas." ( TheBookBag.co.uk , August 2010) "...fits four decades' worth of guitar solos and weed smoking into the context of recent American marketing." ( The Guardian.co.uk , September 2010) "...there's certainly much to be taken away from this book." ( Business Life , October 2010) "...a well-written and sprightly little book...they may just be on to something." ( Management Today , Octobe 2010) "...offers advice to marketing executives across a broader range of industries." ( Director , October 2010) '…everyone should read this book.' (Journal of Product & Brand Management,March 2011)., "Like all the best teachers, this book inspires you to do your own thinking.... I found it enlightening and liberating." ( Financial Times , August 2010) "...a short but inspiring book which will give every business person pause for thought and some good ideas." ( TheBookBag.co.uk , August 2010) "...fits four decades' worth of guitar solos and weed smoking into the context of recent American marketing." ( The Guardian.co.uk , September 2010) "...there's certainly much to be taken away from this book." ( Business Life , October 2010) "...a well-written and sprightly little book...they may just be on to something." ( Management Today , October 2010) "...offers advice to marketing executives across a broader range of industries." ( Director , October 2010) 'Sex, drugs, rock 'n roll and ground-breaking marketing communications, what more could you ask?' (Marketing ie, April 2011) "The origins of the book are not in the field of cultural economics. However, it raises some very interesting issues about the area and also of the general relationships between the disciplines of marketing and economics, even perhaps about the nature of American culture." (Journal of cultural economics 2015), "The origins of the book are not in the field of cultural economics. However, it raises some very interesting issues about the area and also of the general relationships between the disciplines of marketing and economics, even perhaps about the nature of American culture." ( Journal of cultural economics 2015) "Sex, drugs, rock 'n roll and ground-breaking marketing communications, what more could you ask?" ( Marketing ie, April 2011) "... there's certainly much to be taken away from this book." ( Business Life, October 2010) "... a well-written and sprightly little book...they may just be on to something." ( Management Today, October 2010) "... offers advice to marketing executives across a broader range of industries." ( Director, October 2010) "... fits four decades' worth of guitar solos and weed smoking into the context of recent American marketing." ( The Guardian.co.uk, September 2010) "Like all the best teachers, this book inspires you to do your own thinking.... I found it enlightening and liberating." ( Financial Times, August 2010) "... a short but inspiring book which will give every business person pause for thought and some good ideas." ( TheBookBag.co.uk, August 2010)
Dewey Edition
22
Dewey Decimal
380
Table Of Content
Foreword xi Introduction xv Part One The Band 1 Chapter 1 Create a Unique Business Model 3 Chapter 2 Choose Memorable Brand (and Band) Names 13 Chapter 3 Build a Diverse Team 21 Chapter 4 Be Yourself 29 Chapter 5 Experiment, Experiment, Experiment 37 Chapter 6 Embrace Technology 45 Chapter 7 Establish a New Category 53 Part Two The Fans 59 Chapter 8 Encourage Eccentricity 61 Chapter 9 Bring People on an Odyssey 69 Chapter 10 Put Fans in the Front Row 79 Chapter 11 Build a Following 87 Part Three The Business 95 Chapter 12 Cut Out the Middleman 97 Chapter 13 Free Your Content 105 Chapter 14 Be Spreadable 113 Chapter 15 Upgrade to Premium 119 Chapter 16 Loosen Up Your Brand 127 Chapter 17 Partner with Entrepreneurs 135 Chapter 18 Give Back 143 Chapter 19 Do What You Love 151 Acknowledgments 157 "Furthur" Reading 159 About the Photographs 161 About the Illustrations 161 About the Authors 163
Synopsis
The grateful dead?Rock Legends, Marketing Pioneers "Demand everything. Expect nothing." ? Bill Kreutzmann , cofounder and drummer, the Grateful Dead "I miss Jerry. And I wonder . . . is your brand iconic? Why not? Hint: it has nothing whatsoever to do with hemp brownies. Becoming iconic is a choice." ? Seth Godin , author of Linchpin, blogger, Deadhead "Marketing Lessons from the Grateful Dead is like a powerful, hard-charging anthem that fills in so many blanks while closing the circle of life. Like the Grateful Dead, Brian and David are transformational visionaries with a keen eye for the second set." ? Bill Walton , basketball legend and Deadhead The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Deads approach you can apply to your business. Find out how to make your fans equal partners in your jouney, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!, The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales., The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away, The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
LC Classification Number
HF5415
Artikelbeschreibung des Verkäufers
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Be Grateful Ack Happy Nantucket
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- a***a (238)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufDefinitely an AAAAA+++++ Trusted Seller. Thoroughly impressed with my order, from the communication, to the packaging care, to the condition of the CD arriving as advertised, Brand NEW, completely sealed AND due to the extra packaging care it was Not damaged at all, No cracks or damage to the jewelry case. Arrived in the window given to me. This seller cares, that’s evident in the shipping care, wish others would use your packaging efforts…Great Merchandise…even better Service! Thank You.BRYAN ADAMS Reckless CD *SEALED* *save with combined shipping* (Nr. 315726933089)
- 7***3 (429)- Bewertung vom Käufer.Letztes JahrBestätigter KaufHave the original 2 cd version. Rhino Records had a xmas sale and I ordered this. It never got sent and is now out of stock. Saw this seller had it and ordered from her. Price was not much more than Rhino price. Excellent service from seller. Immediate thank you e-mail and communication about sending it. Great packaging by seller (lots of protection). Exactly as desribed (brand new). Nice info booklet. Everything Zep did for BBC. As a collector of music this was a must. Very happy with purchaseAntwort von be_grateful-ack_happy- Verkäufer be_grateful-ack_happy hat auf Bewertung reagiert.- Verkäufer be_grateful-ack_happy hat auf Bewertung reagiert.Thank you for the kind words and awesome feedback!LED ZEPPELIN Complete BBC Sessions 3CD *SEALED* (Nr. 204977796310)
- 5***c (325)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThis seller sent me a message just to let me know it was going to be a day late, because UPS drop off had closed before he got there. Never had a seller care enough to let me know that they tried to get it out on the day of the order. That says a lit abiut a person. When they care that much that says they care about the item they are selling, their customer and themselves and pride in doing business with anyone. Top notch seller.
Produktbewertungen & Rezensionen
Relevanteste Rezensionen
- 08. Dez. 2020
Grateful Dead marketing skills
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Be Grateful Ack Happy Nantucket
99,8% positive Bewertungen•11.933 Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe. Mehr erfahrenMehr erfahren
Verkäuferbewertungen (6.575)
- a***a (238)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufDefinitely an AAAAA+++++ Trusted Seller. Thoroughly impressed with my order, from the communication, to the packaging care, to the condition of the CD arriving as advertised, Brand NEW, completely sealed AND due to the extra packaging care it was Not damaged at all, No cracks or damage to the jewelry case. Arrived in the window given to me. This seller cares, that’s evident in the shipping care, wish others would use your packaging efforts…Great Merchandise…even better Service! Thank You.BRYAN ADAMS Reckless CD *SEALED* *save with combined shipping* (Nr. 315726933089)
- 7***3 (429)- Bewertung vom Käufer.Letztes JahrBestätigter KaufHave the original 2 cd version. Rhino Records had a xmas sale and I ordered this. It never got sent and is now out of stock. Saw this seller had it and ordered from her. Price was not much more than Rhino price. Excellent service from seller. Immediate thank you e-mail and communication about sending it. Great packaging by seller (lots of protection). Exactly as desribed (brand new). Nice info booklet. Everything Zep did for BBC. As a collector of music this was a must. Very happy with purchaseAntwort von be_grateful-ack_happy- Verkäufer be_grateful-ack_happy hat auf Bewertung reagiert.- Verkäufer be_grateful-ack_happy hat auf Bewertung reagiert.Thank you for the kind words and awesome feedback!LED ZEPPELIN Complete BBC Sessions 3CD *SEALED* (Nr. 204977796310)
- 5***c (325)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThis seller sent me a message just to let me know it was going to be a day late, because UPS drop off had closed before he got there. Never had a seller care enough to let me know that they tried to get it out on the day of the order. That says a lit abiut a person. When they care that much that says they care about the item they are selling, their customer and themselves and pride in doing business with anyone. Top notch seller.