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Maureen Brookes Entrepreneursh
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Ca.EUR 27,54
Artikelzustand:
- Sofort-KaufenMaureen Brookes Entrepreneurship in Hospitality and Touri (Hardback) (UK IMPORT)
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Standort: Norwalk, Connecticut, USA
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eBay-Artikelnr.:205061231498
Artikelmerkmale
- Artikelzustand
- Country of Origin
- GB
- Subtitle
- a global perspective
- EAN
- 9781910158272
- ISBN
- 9781910158272
- Release Year
- 2015
- Book Title
- Entrepreneurship in Hospitality and Tourism
- Item Height
- 246mm
- Title
- Entrepreneurship in Hospitality and Tourism
- Contributor
- Levent Altinay (Edited by)
- ISBN-10
- 1910158275
- Genre
- Business & Finance
- Release Date
- 09/30/2015
Über dieses Produkt
Product Identifiers
Publisher
Goodfellow Publishers, The Limited
ISBN-10
1910158275
ISBN-13
9781910158272
eBay Product ID (ePID)
211793626
Product Key Features
Number of Pages
224 Pages
Language
English
Publication Name
Entrepreneurship in Hospitality and Tourism : a Global Perspective
Publication Year
2015
Subject
Entrepreneurship, Industries / Hospitality, Travel & Tourism
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Length
9.7 in
Item Width
7.4 in
Additional Product Features
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
338.4791068
Table Of Content
Theme 1: Perspectives on Entrepreneurs and Entrepreneurship; Introduction: overview of the different theoretical perspectives of entrepreneurship; Entrepreneurial Traits; Entrepreneurship as a Process; Entrepreneurship and Innovation; Entrepreneurship and Culture; Theme 2: Types of Entrepreneurship; Introduction: overview of the wide ranging context of entrepreneurshp in today's current environment; Social Entrepreneurship (entrepreneurship as a means of tackling societal problems); Corporate Entrepreneurship and Hotel Middle Managers; Ethnic Minority Entrepreneurship; Franchising; Social Franchising; Theme 3: The Growth of Entrepreneurship ; Introduction: overview of the requirements for entrepreneurial growth, and the challenges faced by different stakeholders in the hospitality and tourism industry; Nurturing Small and Medium Sized Enterprises; Tourism Entrepreneurship and Social Capital; Entrepreneurship and Networking Processes; Responding to Disasters: Strategies for Hospitality and Tourism; Index
Synopsis
'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global perspective. The editors clearly outline the key theoretical perspectives and go on to cover the various types of entrepreneurship. Fully informed by the latest research, it incorporates: * different country contexts; * the social and cultural dimensions of entrepreneurship; * case studies from a wide range of Hospitality and Tourism sectors; * Industry perspectives and examples included. The book is core reading for both undergraduate and postgraduate students studying on hospitality and tourism degree programmes covering entrepreneurship., 'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global perspective.
LC Classification Number
G155.A1
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