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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the...
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Standort: Yukon, Oklahoma, USA
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eBay-Artikelnr.:204909013317
Artikelmerkmale
- Artikelzustand
- Binding
- Hardcover
- Product Group
- Book
- Weight
- 1 lbs
- IsTextBook
- No
- ISBN
- 9781591396192
Über dieses Produkt
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-10
1591396190
ISBN-13
9781591396192
eBay Product ID (ePID)
30889143
Product Key Features
Book Title
Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant
Number of Pages
256 Pages
Language
English
Publication Year
2005
Topic
Leadership, Marketing / General, International / Marketing, Management, Strategic Planning
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
19.9 Oz
Item Length
9.5 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2004-020857
Dewey Edition
22
Reviews
"This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity- filled, open ocean." -- Business Insider, "one of the bestselling business books of the century" -- Financial Times " Blue Ocean Strategy is the most successful book on business master-planning." -- The Economist "A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian Way Praise for Blue Ocean Strategy : A bestseller across 5 continents More than 4 million copies sold worldwide Translated into 49 languages A Wall Street Journal , BusinessWeek , and Fast Company bestseller Thinkers50 Strategy Award for Best Business Book of the decade The Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting, This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity- filled, open ocean." — Business Insider
Dewey Decimal
658.8/02
Synopsis
The global phenomenon, embraced by business worldwide and now published in more than 40 languages. This international bestseller challenges everything you thought you knew about the requirements for strategic success. Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future. In the international bestseller Blue Ocean Strategy , W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--untapped new market spaces ripe for growth. Such strategic moves, which the authors call "value innovation," create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Published by Harvard Business Review Press., In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating 'blue oceans'-untapped new market spaces ripe for growth. International bestseller Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans., The global phenomenon, embraced by business worldwide and now published in more than 49 languages. This international bestseller challenges everything you thought you knew about the requirements for strategic success. Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future. In the international bestseller Blue Ocean Strategy , W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--untapped new market spaces ripe for growth. Such strategic moves, which the authors call "value innovation," create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Published by Harvard Business Review Press.
LC Classification Number
HF5415.153.K53 2005
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- r***g (285)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufFast Shipping,Excellent packaging,Item was exactly what was described,value was okay...Good Communication, Excellent Service ,Thank you so much....Vintage Unopened Lisa Frank 14 Valentines Pencils W/ Erasers (Nr. 205584226924)
- s***e (23)- Bewertung vom Käufer.Letztes JahrBestätigter KaufExactly as described by seller in original listing, exactly what I was expecting. :) fast shipping, nicely packaged- no damage to item or packaging during shipment. Overall an AMAZING VALUE for the price of the item. My 7 year old and myself are super happy about this purchase! 100% recommend this seller based on my experience- I would order from them again! 10/10 highly recommend. Thank you! :)2019 EPIC GAMES~JAZWARES~FORTNITE~BLACK KNIGHT~12" ACTION FIGURE (Nr. 203715828210)
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Produktbewertungen & Rezensionen
Relevanteste Rezensionen
- 08. Feb. 2020
Good
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: thrift.books
- 17. Jul. 2019
Must read marketing book
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: goodwill_industries_of_san_diego-books
- 22. Dez. 2017
Great book
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: thrift.books
- 19. Mai. 2020
Great strategic guide
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: thrift.books
- 26. Apr. 2020
Good product
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: decluttr_store
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Lucky Dog Resale Shop
100% positive Bewertungen•4.786 Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe. Mehr erfahrenMehr erfahren
Verkäuferbewertungen (1.689)
- r***g (285)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufFast Shipping,Excellent packaging,Item was exactly what was described,value was okay...Good Communication, Excellent Service ,Thank you so much....Vintage Unopened Lisa Frank 14 Valentines Pencils W/ Erasers (Nr. 205584226924)
- s***e (23)- Bewertung vom Käufer.Letztes JahrBestätigter KaufExactly as described by seller in original listing, exactly what I was expecting. :) fast shipping, nicely packaged- no damage to item or packaging during shipment. Overall an AMAZING VALUE for the price of the item. My 7 year old and myself are super happy about this purchase! 100% recommend this seller based on my experience- I would order from them again! 10/10 highly recommend. Thank you! :)2019 EPIC GAMES~JAZWARES~FORTNITE~BLACK KNIGHT~12" ACTION FIGURE (Nr. 203715828210)
- x***5 (730)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat ebay seller, very fast delivery, item was as described, great value.