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Globale Geschäftswertinnovationen: Aufbau von Innovationsfähigkeiten für Unternehmen-
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eBay-Artikelnr.:203352827349
Artikelmerkmale
- Artikelzustand
- Narrative Type
- Nonfiction
- Topic
- Business
- ISBN
- 9783319779287
Über dieses Produkt
Product Identifiers
Publisher
Springer International Publishing A&G
ISBN-10
3319779281
ISBN-13
9783319779287
eBay Product ID (ePID)
242951586
Product Key Features
Book Title
Global Business Value Innovations : Building Innovation Capabilities for Business Strategies
Number of Pages
Xxi, 145 Pages
Language
English
Topic
Leadership, Marketing / General, International / General, Strategic Planning
Publication Year
2018
Illustrator
Yes
Genre
Business & Economics
Book Series
International Marketing and Management Research Ser.
Format
Hardcover
Dimensions
Item Weight
16 Oz
Item Length
8.3 in
Item Width
5.8 in
Additional Product Features
Dewey Edition
23
Number of Volumes
1 vol.
Dewey Decimal
658.049
Table Of Content
1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold.- 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds.- 3. Social Media Driven Student-Centered Learning through Social Commerce in Higher Education; Casey Galloway, Mariah Curtis, and Anshu Arora.- 4. Online Advertising: Creating a Relationship between Businesses and Consumers; Herbert Kresh, Ashley Laible, Mei Lam, and Mahesh Raisinghani.- 5. Ballin' the Pinball Way: Conceptualizing WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising; Christine Walsh, Jordan Lindley, Anshu Arora, and Jennifer Edmonds.- 6. Music as a Source of Inspiration for Future Managers - A French Learning-By-Doing Teaching Experiment; Pascale Debuire.- 7. The Soft Power of TheMusic Industry - Where Does It Start And Where Does It End? Insights from the United States and Japan; Mathilde Cerqueira.- 8. International Determinants of Cultural Consumption from a Well-being Perspective; Claire R. Owen.- 9. Holding on to Family Values or Adapting to a Changing World - The Case of Barilla; Fabian Bernhard.- 10. Terrorism vs. Tourism: How Terrorism Affects the Tourism Industry; Allison Naumann, Jennifer Edmonds, and Dean Frear.
Synopsis
CHAPTER 1 A Comparison of MedTech Supply Chain Strategies in Switzerland and the Czech Republic Bublu Thakur-Weigold ETH Zurich, Patrick Dümmler HealthTech Cluster Switzerland, and Jana Vlckova VSE Prague This paper compares the Supply Chains of Medical Technology (MedTech) firms in two open European economies: highly-developed Switzerland, and the emerging Czech Republic. The focus is on MedTech because it is fast-growing and important to the economies of both locations, and like other manufacturing sectors, has undergone fragmentation of production across Global Value Chains (GVCs). Firm-level data and on-site interviews are analysed to describe MedTech supply chains in the two contrasting European locations. Both GVC methodology and Supply Chain Mapping are applied to case studies to identify factors which influence competitiveness. Supply Chain patterns and GVC positioning differ between locations because Switzerland focuses on high value-added activities such as R&D and branding. Specialized manufacturing (especially of therapeutic products), is also located there, in spite of high costs. By contrast, the Czech Republic focuses mostly on low value-added activities, such as manufacturing of disposables, although several domestic innovative companies are notable. We generalize four types of firms, and describe strategies of their supply chains within their macroeconomic conditions and business cultures. CHAPTER 2 The Importance of Design Newness and Innovation: Two In-Depth Case Studies Wykella Patrick, Verizon AdFellow-Account Management, McCann New York New products need a certain level of newness and innovation in order to be successful in a market. These decisions of level of newness and innovation are made by the new product development (NPD) manager. In order to determine the level of value and the way consumers evaluate products, a strong understanding of consumers in the market must be present. The research explores the connection and differences between product design, design newness, and innovation and its importance to consumers. The dimensions in the idea of product design are briefly discussed. Elements of radical and incremental innovation are present throughout the research in addition to the relevance of category schema and learning cost inferences. The main goal of this research is to examine how consumers respond to product innovations through various experiments. Discovering the positive and negative influences that affect product evaluations of new products provide responses to their radical innovations. Numerous results emphasize that both design and technical newness are important drivers of sales. However, the effects differ widely across the product life cycle. An experimental study as well as case studies are presented throughout the research to illustrate the comparisons of the high and low levels of design newness for both radical and incremental innovations. Throughout the research we also plan to address the following research question: How does the newness of a products design coincide with the purchase response to the consumer's actual use of the product? Each managerial implication outcome poses for future research. Keywords: design, design newness, radical, incremental, innovation, consumers, category schema & learning cost inferences CHAPTER 3 How do Organizations Utilize Social Media to Innovate? Analyzing the Role of 'Absorptive Capacity' in Social Media Driven Organizational Innovations in Higher Education Initiatives Cassidy Clement, Marc Donato, and Anshu Arora, Wilkes University, This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.
LC Classification Number
HD30.28
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