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23 Innovationen in der digitalen Kommunikation gehen über Spekulationen hinaus & Master Mediat-

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23 Innovations in Digital Communication Move Beyond Speculations & Master Mediat
jasox71
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Zuletzt aktualisiert am 10. Jan. 2022 00:00:51 MEZAlle Änderungen ansehenAlle Änderungen ansehen

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ISBN
9789063695187

Über dieses Produkt

Product Identifiers

Publisher
Bis B.V., Uitgeverij (Bis Publishers)
ISBN-10
9063695187
ISBN-13
9789063695187
eBay Product ID (ePID)
28038609128

Product Key Features

Book Title
23 Innovations in Digital Communication : Move Beyond Speculations and Master Mediated Communication
Number of Pages
256 Pages
Language
English
Publication Year
2019
Topic
Leadership, Consumer Behavior, Industries / Media & Communications
Illustrator
Yes
Genre
Business & Economics
Author
Paul Ketelaar, Jan Aarts, Sanne Demir
Format
Trade Paperback

Dimensions

Item Height
1.1 in
Item Weight
37.4 Oz
Item Length
10 in
Item Width
8.1 in

Additional Product Features

Intended Audience
Trade
Reviews
Science and practice need each other to grow. This book brings both perspectives together and gives you an all-round scope of relevant innovations., "Science and practice need each other to grow. This book brings both perspectives together and gives you an all-round scope of relevant innovations." - Bob Cialdini, Psychologist, author, speaker and professor
Synopsis
Welcome to the future of digital communication! The landscape of communication is constantly evolving, and staying ahead of the curve is essential to success. That's where "23 Innovations in Digital Communication" comes in - the ultimate guide for teachers, professionals, and students alike.This ground-breaking book is written by three experts in the field, each with their own unique background and perspective. Paul Ketelaar, a renowned communication scientist, brings years of academic research and teaching experience to the table. Jan Aarts, a leading researcher in media consulting for large companies and brands, has worked with some of the biggest names in the industry and has a wealth of real-world experience to draw from. And Sanne Demir, a new age behavioral strategist working in the creative communication industry, offers a fresh perspective on how people interact with digital communication and how it can be leveraged for maximum impact.Their combined knowledge and extensive experience in digital communication provide a unique and valuable perspective that is reflected throughout the book. This inspiring collaboration showcases the symbiosis of their expertise and real-world experience, making "23 Innovations in Digital Communication" a must-read for anyone looking to understand and master digital communication innovations.With expert analysis and real-world case studies provided by top notch practitioners, you'll gain a deep understanding of the technological and social drivers behind digital communication innovations. With frameworks that discuss innovation drivers like Artificial Intelligence, you will be equipped with the knowledge necessary to understand and interpret new innovations such as ChatGPT and Dall-E. This knowledge is the key to not only understanding the innovations of today but also anticipating and capitalizing on the innovations of tomorrow - even those that have yet to be invented.Whether you're seeking to stay ahead of the competition, incorporate the latest trends in your curriculum, or prepare for a successful career in digital communication, "23 Innovations in Digital Communication" is the ultimate resource for unlocking your full potential. By reading this book, you'll join the ranks of those who understand the fundamentals of digital communication innovation and are poised for success in the ever-evolving landscape of communication. Order your copy today and embrace the future of digital communication with confidence., 23 Innovations in Digital Communication describes, criticizes and evaluates 23 digital innovations that are used in media and communication. Innovations that are not hypes, but that were implemented to reach permanent changes in media and communication. The innovations are supported by testimonials of professionals in the field and the scientific foundation of their mechanism of action. The impact and professional, scientific and social challenges coming with these innovations are discussed. Reading this book will render deep insights into how innovative digital media can be used to influence buying behavior and decision-making. This book answers questions such as "How do I create a strong brand story?", "What are the effects of serious gaming?", "How can we use VR in our communication?", "How do consumers process emotional stories?" and "Is persuasion profiling unethical?". The answers to these questions are not only based on the authors knowledge and research, but each innovation is also discussed by top experts on that specific innovation., The indispensable foundation for creating and evaluating innovative digital communication for professionals, students and teachers in the field of digital communication, psychology and marketing, and for anybody who is interested in using digital innovations for marketing purposes, social campaigns and governmental messages.

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