SynopsisThe inspired follow-up to the international bestseller It's Not How Good You Are, It's How Good You Want to Be . Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing-- Whatever You Think, Think the Opposite offers a new way to approach business and life., Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.
LC Classification NumberHF5386.A69 2006