Bild 1 von 3
Galerie
Bild 1 von 3
Crossing the Chasm, 3. Auflage: Vermarktung und Verkauf von störenden Produkten an...-
by Moore, Geoffrey A. | PB | VeryGood
US $34,00
Ca.EUR 29,26
Artikelzustand:
“First printing of 3rd edition. Minimal wear and bumping to corners is consistent with age and use. ”... Mehr erfahrenÜber den Artikelzustand
Sehr gut
Buch, das nicht neu aussieht und gelesen wurde, sich aber in einem hervorragenden Zustand befindet. Der Einband weist keine offensichtlichen Beschädigungen auf. Bei gebundenen Büchern ist der Schutzumschlag vorhanden (sofern zutreffend). Alle Seiten sind vollständig vorhanden, es gibt keine zerknitterten oder eingerissenen Seiten und im Text oder im Randbereich wurden keine Unterstreichungen, Markierungen oder Notizen vorgenommen. Der Inneneinband kann minimale Gebrauchsspuren aufweisen. Minimale Gebrauchsspuren. Genauere Einzelheiten sowie eine Beschreibung eventueller Mängel entnehmen Sie bitte dem Angebot des Verkäufers.
- Sofort-KaufenCrossing the Chasm, 3. Auflage: Vermarktung und Verkauf von störenden Produkten an...
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Versand:
Kostenlos Economy Shipping.
Lieferung zwischen Do, 16. Okt und Mi, 22. Okt nach 94104 bei heutigem Zahlungseingang
Standort: Aurora, Illinois, USA
Rücknahme:
30 Tage Rückgabe. Kostenloser Rückversand.
Zahlungen:
Sicher einkaufen
- Gratis Rückversand im Inland
- Punkte für jeden Kauf und Verkauf
- Exklusive Plus-Deals
Der Verkäufer ist für dieses Angebot verantwortlich.
eBay-Artikelnr.:196458049754
Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780062292988
Über dieses Produkt
Product Identifiers
Publisher
HarperCollins
ISBN-10
0062292986
ISBN-13
9780062292988
eBay Product ID (ePID)
167765618
Product Key Features
Edition
3
Book Title
Crossing the Chasm, 3rd Edition : Marketing and Selling Disruptive Products to Mainstream Customers
Number of Pages
288 Pages
Language
English
Topic
Marketing / General, Reference, Technical & Manufacturing Industries & Trades, Management, New Business Enterprises, Sales & Selling / General
Publication Year
2014
Illustrator
Yes
Genre
Technology & Engineering, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
7.7 Oz
Item Length
8 in
Item Width
5.3 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Dewey Decimal
658.8
Synopsis
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets., The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle which begins with innovators and moves to early adopters, early majority, late majority, and laggards there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado , and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets. "
LC Classification Number
HF5439.H54M66 2014
Artikelbeschreibung des Verkäufers
Rechtliche Informationen des Verkäufers
Info zu diesem Verkäufer
ThriftBooks
99,1% positive Bewertungen•20,0 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Beliebte Kategorien in diesem Shop
Verkäuferbewertungen (5.849.697)
- e***- (122)- Bewertung vom Käufer.Letzter MonatBestätigter KaufUnfortunately I received a damaged book, the item and the package both were damaged and it was clearly evident its appearance that it happened during transit. The seller was very understanding and gave me a full refund for the damaged book, though it was no fault of their own. Other than the damage, the book was as described, the quality and condition aside from the damaged spot was like new. The cost of the book was reasonable. I would definitely purchase from the seller again.
- v***v (2101)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.How to chalk talk, by Harlan Tarbell (Nr. 197064259889)
- 7***j (851)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.
Produktbewertungen & Rezensionen
Relevanteste Rezensionen
- 13. Apr. 2016
book is printed on low quality paper
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: *gopeachy*
Noch mehr entdecken:
- The Face Zeitschriften,
- The Culinary Chronicle Kochbücher,
- Frederick-the-Great-Belletristik - Bücher,
- Frederick-the-Great-Sachbuch Bücher,
- The Walking Dead Belletristik-Bücher,
- Bücher 2-3 Jahre Sachbuch Ab 2010,
- 2-3 Jahre Belletristik-Bücher,
- Ravensburger Bücher Sachbuch 2-3 Jahre,
- Romane Belletristik 2-3 Jahre,
- Abenteuer 2-3 Jahre Belletristik-Bücher
ThriftBooks
99,1% positive Bewertungen•20,0 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Beliebte Kategorien in diesem Shop
Verkäuferbewertungen (5.849.697)
- e***- (122)- Bewertung vom Käufer.Letzter MonatBestätigter KaufUnfortunately I received a damaged book, the item and the package both were damaged and it was clearly evident its appearance that it happened during transit. The seller was very understanding and gave me a full refund for the damaged book, though it was no fault of their own. Other than the damage, the book was as described, the quality and condition aside from the damaged spot was like new. The cost of the book was reasonable. I would definitely purchase from the seller again.
- v***v (2101)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.How to chalk talk, by Harlan Tarbell (Nr. 197064259889)
- 7***j (851)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.