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KFC in China: Secret Recipe for Success by Liu, Warren
by Liu, Warren | PB | VeryGood
US $6,18
Ca.EUR 5,27
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Lieferung zwischen Do, 18. Sep und Di, 23. Sep nach 94104 bei heutigem Zahlungseingang
Standort: Aurora, Illinois, USA
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eBay-Artikelnr.:196448896769
Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- Binding
- Paperback
- Book Title
- KFC in China
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780470823842
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470823844
ISBN-13
9780470823842
eBay Product ID (ePID)
66230422
Product Key Features
Number of Pages
200 Pages
Language
English
Publication Name
Kfc in China : Secret Recipe for Success
Subject
Personal Success, Food, Lodging & Transportation / Restaurants, Decision-Making & Problem Solving, Industries / Hospitality, Travel & Tourism, Industries / Food Industry, Corporate & Business History
Publication Year
2008
Type
Textbook
Subject Area
Travel, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
10.9 Oz
Item Length
9 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Scholarly & Professional
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
338.47647950951
Table Of Content
PROLOGUE. Chapter One: KFC - Pioneer in China. Chapter Two:Assemble And Retain The Most Qualified Team. Chapter Three: Business Strategy. Chapter Four: Local Partnership, Government Relations, and Crisis Management. Chapter Five:Product and Marketing. Chapter Six: Supply Chain. Chapter Seven: Real Estate Development. Chapter Eight: Operation Excellence. Chapter Nine: Localization, Innovation and Adaptation. Chapter Ten: Headquarters Support. Chapter Eleven: Leadership with Chinese Characteristics. Chapter Twelve: Past And Future. EPILOGUE.
Synopsis
This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC Chinas competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other., Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.
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- v***v (2086)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- c***m (434)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!The Internment of Japanese Americans During World War II (Nr. 146005407795)
- 7***j (838)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.