Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing...
by Fortini-Capmbell, Lisa; Bendinger,... | PB | LikeNew
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Standort: Aurora, Illinois, USA
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eBay-Artikelnr.:195698248575
Artikelmerkmale
- Artikelzustand
- Neuwertig
- Hinweise des Verkäufers
- Binding
- Paperback
- Book Title
- Hitting the Sweet Spot
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780962141522
Über dieses Produkt
Product Identifiers
Publisher
Copy Workshop, T.H.E.
ISBN-10
0962141526
ISBN-13
9780962141522
eBay Product ID (ePID)
171151
Product Key Features
Publication Year
1992
Subject
Marketing / General, Advertising & Promotion, Marketing / Research
Number of Pages
246 Pages
Language
English
Publication Name
Hitting the Sweet Spot : How Consumer Insights Can Inspire Better Marketing and Advertising
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Additional Product Features
Intended Audience
College Audience
Synopsis
This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace. Learn the real truth about "breakthrough" communication. Learn how to be a "consumer detective". And learn about "The Sweet Spot". From an introduction to Ethnography, and improved observation and interviewing skills through useful and practical Mapping and Presentation tools, this book will help you move from Data and Information to Insight and Inspiration.
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- c***m (393)- Bewertung vom Käufer.Letzter MonatBestätigter KaufWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- e***r (2704)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThank you so much for offering this art book. Your price was fabulous on it. I had no communication, but you are no doubt a kind person. You are also a professional person, and your attention to detail really helped me in making my purchase decision. I'm adding you to my favorite seller list, and I always do shop with this list first. And also, I'd like to thank you for the lovely packaging, and the extremely fast shipping. The book was exactly as you described it. Happy New Year, if I can say.Sonia Boyce: Feeling Her Way by Ridgway, Emma; Martin, Courtney J. (Nr. 197040368082)
- f***f (1522)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe seller was incredibly communicative and was willing to lump together multiple items I'd purchased to combine shipping, which was greatly appreciated. The item itself was in perfect condition, looks better than in the photo, and was packaged well to avoid any damage during shipping. It arrived quickly and without any issues! Excellent Seller, Goes the Extra Mile. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. A+Couplehood by Reiser, Paul (Nr. 195434961752)
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ThriftBooks
99% positive Bewertungen•19,4 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Beliebte Kategorien in diesem Shop
Verkäuferbewertungen (5.634.213)
- c***m (393)- Bewertung vom Käufer.Letzter MonatBestätigter KaufWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- e***r (2704)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThank you so much for offering this art book. Your price was fabulous on it. I had no communication, but you are no doubt a kind person. You are also a professional person, and your attention to detail really helped me in making my purchase decision. I'm adding you to my favorite seller list, and I always do shop with this list first. And also, I'd like to thank you for the lovely packaging, and the extremely fast shipping. The book was exactly as you described it. Happy New Year, if I can say.Sonia Boyce: Feeling Her Way by Ridgway, Emma; Martin, Courtney J. (Nr. 197040368082)
- f***f (1522)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe seller was incredibly communicative and was willing to lump together multiple items I'd purchased to combine shipping, which was greatly appreciated. The item itself was in perfect condition, looks better than in the photo, and was packaged well to avoid any damage during shipping. It arrived quickly and without any issues! Excellent Seller, Goes the Extra Mile. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. A+Couplehood by Reiser, Paul (Nr. 195434961752)