Jab, Jab, Jab, rechter Haken: Wie Sie Ihre Geschichte in einer lauten sozialen Welt erzählen - FrShp-

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Jab, Jab, Jab, Right Hook : How to Tell Your Story in Noisy Social World - FrShp
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ISBN
9780062273062
Kategorie

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Product Identifiers

Publisher
HarperCollins
ISBN-10
006227306X
ISBN-13
9780062273062
eBay Product ID (ePID)
6038217225

Product Key Features

Book Title
Jab, Jab, Jab, Right Hook : How to Tell Your Story in a Noisy Social World
Number of Pages
224 Pages
Language
English
Publication Year
2013
Topic
Marketing / General, Customer Relations, Web / Social Media, Personal Success, Entrepreneurship, E-Commerce / Internet Marketing
Illustrator
Yes
Genre
Computers, Business & Economics
Author
Gary Vaynerchuk
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
28.1 Oz
Item Length
9.4 in
Item Width
7.7 in

Additional Product Features

Intended Audience
Trade
LCCN
2013-028769
Synopsis
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"--their next campaign that will produce profits. Even companies committed to "jabbing"--creating content for consumers and engaging with customers to build relationships--still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't. In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform--especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work., New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the right hook their next sale or campaign that s going to knock out the competition. Even companies committed to jabbing patiently engaging with customers to build the relationships crucial to successful social media campaigns want to land the punch that will take down their opponent or their customer s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr. ", New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"-their next campaign that will produce profits. Even companies committed to "jabbing"-creating content for consumers and engaging with customers to build relationships-still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't. In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform-especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
LC Classification Number
HF5415.1265.V39 2013

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  • von vico_artist
    17. Mär. 2016

    excelent book! a must read!

    the content of the book is exactly everything you need to know about social media marketing. great examples, great advice, great content, great book!

    Bestätigter Kauf: JaZustand: NeuVerkauft von: carolina-finds

  • von seedicecards
    10. Nov. 2020

    Good start

    Just started the book. Exactly what I expected and a deep insight to social networks we use daily

    Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: classics_by_clark

  • von u3sYGzUlR1G@Deleted
    05. Sep. 2018

    Excellent resource for understanding marketing in an online world.

    Gary Vee is a force of nature! His understanding of the marketing potential of social media is staggering. Ignore his advice at your own peril!

    Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: goodwill_of_the_heartland

  • von D-8Qev2iS2C@Deleted
    23. Dez. 2020

    Gary V does not disappoint

    Gary V does not disappoint. He provides a tremendous amount of guidance for improving our marketing strategies on social media.

    Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: goodwillbks

  • von bubdia
    13. Sep. 2017

    love it!!

    Love it!! It was a great deal.

    Bestätigter Kauf: JaZustand: NeuVerkauft von: mediastore2121

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