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Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
by Godin, Seth | HC | Good
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eBay-Artikelnr.:193322770411
Artikelmerkmale
- Artikelzustand
- Gut
- Hinweise des Verkäufers
- Binding
- Hardcover
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780684856360
Über dieses Produkt
Product Identifiers
Publisher
Simon & Schuster
ISBN-10
0684856360
ISBN-13
9780684856360
eBay Product ID (ePID)
261427
Product Key Features
Book Title
Permission Marketing : Turning Strangers Into Friends and Friends Into Customers
Number of Pages
256 Pages
Language
English
Publication Year
1999
Topic
Marketing / General, Customer Relations, Consumer Behavior, Advertising & Promotion
Genre
Business & Economics
Book Series
A Gift for Marketers Ser.
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
11.9 Oz
Item Length
7.5 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
LCCN
98-050352
Dewey Edition
21
Reviews
Mark Kwamme CEO, CKS Group Permission Marketing is a testament to Godin's profound grasp of digital marketing. "Interruption Marketers" everywhere would do well to read this book., Lester WundermanChairman-Emeritus of Wunderman Cato Johnson, the largest direct-marketing firm in the world; author of Being Direct. Advertisers are going to have to learn how to deliver messages with frequency and low cost if they are to cope with the increasing competition for the consumer's attention. Seth Godin's Permission Marketing is a big idea., William C. TaylorFounding Editor,Fast CompanyGodin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn't work as well as it used to -- in part because there's so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it., Robert Tercek Senior Vice-President, Sony Pictures Entertainment The principles of Permission Marketing are incredibly valuable to everyone involved in media today., Mark KwammeCEO, CKS Group Permission Marketing is a testament to Godin's profound grasp of digital marketing. "Interruption Marketers" everywhere would do well to read this book., Lester Wunderman Chairman-Emeritus of Wunderman Cato Johnson, the largest direct-marketing firm in the world; author of Being Direct. Advertisers are going to have to learn how to deliver messages with frequency and low cost if they are to cope with the increasing competition for the consumer's attention. Seth Godin's Permission Marketing is a big idea., William C. Taylor Founding Editor, Fast Company Godin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn't work as well as it used to -- in part because there's so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it., William C. TaylorFounding Editor, Fast Company Godin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn't work as well as it used to -- in part because there's so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it., Robert TercekSenior Vice-President, Sony Pictures EntertainmentThe principles of Permission Marketing are incredibly valuable to everyone involved in media today., Eric Hippeau Chaiman, Ziff-Davis, Inc. Finally, here's a measurable method for marketing in a world filled with clutter., Lester WundermanChairman-Emeritus of Wunderman Cato Johnson, the largest direct-marketing firm in the world; author ofBeing Direct.Advertisers are going to have to learn how to deliver messages with frequency and low cost if they are to cope with the increasing competition for the consumer's attention. Seth Godin'sPermission Marketingis a big idea., Mark KwammeCEO, CKS GroupPermission Marketingis a testament to Godin's profound grasp of digital marketing. "Interruption Marketers" everywhere would do well to read this book., Eric HippeauChaiman, Ziff-Davis, Inc.Finally, here's a measurable method for marketing in a world filled with clutter., Tom PetersSeth Godin moves to the front ranks of Internet Marketing Gurus with this masterful book. It's trite to say it, but this is a real "must read.", Tom Peters Seth Godin moves to the front ranks of Internet Marketing Gurus with this masterful book. It's trite to say it, but this is a real "must read."
Dewey Decimal
659.113
Table Of Content
CONTENTS Foreword by Don Peppers Introduction ONE The Marketing Crisis That Money Won't Solve TWO Permission Marketing -- The Way to Make Advertising Work Again THREE The Evolution of Mass Advertising FOUR Getting Started -- Focus on Share of Customer, Not Market Share FIVE How Frequency Builds Trust and Permission Facilitates Frequency SIX The Five Levels of Permission SEVEN Working with Permission as a Commodity EIGHT Everything You Know About Marketing on the Web Is Wrong! NINE Permission Marketing in the Context of the Web TEN Case Studies ELEVEN How to Evaluate a Permission Marketing Program TWELVE The Permission FAQ Acknowledgments Index
Synopsis
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity--time-- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness--and greatly improve the chances of making a sale., The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity--time-- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.
LC Classification Number
HF5415.55.G63 1999
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- c***m (417)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!The Internment of Japanese Americans During World War II (Nr. 146005407795)
- v***v (2059)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- 2***j (113)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI've ordered several items from this vendor now and they've always been what they were advertised as. This was no exception. Both discs were in great shape as well as their jewel cases. Delivery is good, packaging is simple but effective for what you're paying and I haven't had any get damaged. Will keep buying from this vendor because of the results so far and good prices, too.