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Amerikanische Ikone: Alan Mulally und der Kampf zur Rettung der Ford Motor Company Taschenbuch-
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eBay-Artikelnr.:187637503610
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780307886064
Über dieses Produkt
Product Identifiers
Publisher
Crown Publishing Group, T.H.E.
ISBN-10
0307886069
ISBN-13
9780307886064
eBay Product ID (ePID)
143683433
Product Key Features
Book Title
American Icon : Alan Mulally and the Fight to Save Ford Motor Company
Number of Pages
432 Pages
Language
English
Publication Year
2013
Topic
Industries / Automobile Industry, Government & Business, Corporate & Business History
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1 in
Item Weight
11.1 Oz
Item Length
8.1 in
Item Width
6.5 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
338.7/629222092
Synopsis
The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company. Mulally and his team pulled off one of the great-est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet-ings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short , American Icon is narrative nonfiction at its vivid and colorful best., The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meetings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short , American Icon is narrative nonfiction at its vivid and colorful best., The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family-America's last great industrial dynasty-could hold on to their company. Mulally and his team pulled off one of the great-est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet-ings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short , American Icon is narrative nonfiction at its vivid and colorful best.
LC Classification Number
HD9710.U54F636 2013
Artikelbeschreibung des Verkäufers
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- 11. Jan. 2018
great reading!!!!!!!!
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: bnastasi1
- 15. Dez. 2020
Excellent book
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- 16. Apr. 2019
Hard book to lay down
Bestätigter Kauf: JaZustand: NeuVerkauft von: mega-buzz
- 06. Sep. 2018
Automobile History
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: betterworldbooks
- 28. Mai. 2024
Good
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: thrift.books
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