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Influence: The Psychology of Persuasion, überarbeitete Auflage-
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eBay-Artikelnr.:187620946581
Artikelmerkmale
- Artikelzustand
- Release Year
- 2006
- ISBN
- 9780061241895
Über dieses Produkt
Product Identifiers
Publisher
HarperCollins
ISBN-10
006124189X
ISBN-13
9780061241895
eBay Product ID (ePID)
11038202344
Product Key Features
Book Title
Influence : the Psychology of Persuasion
Number of Pages
336 Pages
Language
English
Publication Year
2006
Topic
Marketing / General, Consumer Behavior, General, Personal Growth / Success
Illustrator
Yes
Genre
Self-Help, Business & Economics, Psychology
Book Series
Collins Business Essentials Ser.
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
9.8 Oz
Item Length
8 in
Item Width
5.3 in
Additional Product Features
Intended Audience
Trade
Reviews
For marketers, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)
Dewey Edition
21
Dewey Decimal
153.8/52
Synopsis
The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader--and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say "yes" to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--as well as by a three-year field study on what moves people to change behavior--Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others., Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success., The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader--and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say "yes" to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--as well as by a three-year field study on what moves people to change behavior-- Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.
LC Classification Number
BF774.C73 2007
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- s***l (9)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat seller, good value. The book arrived ina timely manner although I didn't understand why usps shipping routed the order out of state and then back when I live in the same city. I guess that's how the routes are set up. Anyhow. Good packaging although some bubble would be appreciated, it came in good condition, as described and definitely a valuable purchase. Thank you & God Bless 🙌
- c***r (561)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufMost importantly, the book condition was as specified. Many thanks for that. Also, the book was delivered promptly from the US to the UK. Also, the price was reasonable for an out-of-print book. However, one point of constructive criticism: the packaging could have been much better, in order to better protect the book in transit. The book was sent in a bubble-wrap mailer only. It would have benefited greatly from cardboard packaging. Thank you very much for any consideration of my feedback.
- r***d (336)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent Communication ! Highly Recommend this Seller 🤩 Shipped the same day as purchased 😁 appreciate that the seller wrapped a rubberband around the card deck ☺️ ❤️ Smooth transaction ✌️😎Enchanted Spell Oracle: Medieval Hedgewitch Magick (Rockpool Oracle Card Ser... (Nr. 187127758812)
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Aspen Book Co
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Verkäuferbewertungen (17.303)
- s***l (9)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat seller, good value. The book arrived ina timely manner although I didn't understand why usps shipping routed the order out of state and then back when I live in the same city. I guess that's how the routes are set up. Anyhow. Good packaging although some bubble would be appreciated, it came in good condition, as described and definitely a valuable purchase. Thank you & God Bless 🙌
- c***r (561)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufMost importantly, the book condition was as specified. Many thanks for that. Also, the book was delivered promptly from the US to the UK. Also, the price was reasonable for an out-of-print book. However, one point of constructive criticism: the packaging could have been much better, in order to better protect the book in transit. The book was sent in a bubble-wrap mailer only. It would have benefited greatly from cardboard packaging. Thank you very much for any consideration of my feedback.
- r***d (336)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent Communication ! Highly Recommend this Seller 🤩 Shipped the same day as purchased 😁 appreciate that the seller wrapped a rubberband around the card deck ☺️ ❤️ Smooth transaction ✌️😎Enchanted Spell Oracle: Medieval Hedgewitch Magick (Rockpool Oracle Card Ser... (Nr. 187127758812)