Dewey Decimal973.3/092 B
SynopsisThe story of America's first entrepreneur, taken from his own words, adapted for today's business reader"Franklin's autobiography is America's first great self-help book. It teaches in a delightful way how to win friends, influence people, and succeed in business. Professor McCormick makes this great work more accessible and adds his own insights." --Walter Isaacson, author," Benjamin Franklin: An American Life"Ben Franklin is the only modern translation of Franklin's original autobiography covering both the founding father's life and the formation of his business acumen from 1706 through 1757. It deciphers the colonial context of Franklin's autobiography and clearly presents Franklin's observations and experiences in the business world in ways that modern readers can appreciate and apply. Part I details Franklin's upbringing, explaining the lessons he learned on his way to owning his own business.Part II covers Franklin's years as a printer and concludes when he retires from his business.Part III showcases a highly effective Franklin applying his business knowledge as he moves into the public arena. Special sidebars link concepts introduced in the original autobiography with today's business environment, over two centuries later., An adaptation of Benjamin Franklin's 18th century autobiography. It covers his captivating adventures including his almost single-handed responsibility for establishing the first media empire, the first public library, the first fire brigade, the University of Pennsylvania, and the first book club and the first franchise.