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STRATEGISCHES MANAGEMENT: TEXT UND HÜLLEN MIT OLC MIT PREMIUM von Gregory G Dess & G-
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eBay-Artikelnr.:187469407036
Artikelmerkmale
- Artikelzustand
- ISBN-10
- 0073136174
- Book Title
- Strategic Management: Text and Cases with OLC with Premium
- ISBN
- 9780073136172
Über dieses Produkt
Product Identifiers
Publisher
McGraw-Hill Higher Education
ISBN-10
0073136174
ISBN-13
9780073136172
eBay Product ID (ePID)
45692285
Product Key Features
Number of Pages
960 Pages
Language
English
Publication Name
Strategic Management : Text and Cases with Olc with Premium Content Card
Publication Year
2005
Subject
Management, Strategic Planning
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.4 in
Item Weight
67 Oz
Item Length
10.4 in
Item Width
8 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
Table Of Content
Text Part One: Strategic Analysis Chapter 1: Strategic Management: Creating Competitive Advantage Chapter 2: Analyzing the External Environment of the Firm Chapter 3: Analyzing the Internal Environment of the Firm Chapter 4: Recognizing a Firm's Intellectual Assets Part Two: Strategic Formulation Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantage Chapter 6: Corporate-Level Strategy: Creating Value through Diversification Chapter 7: International Strategy: Creative Value in Global Markets Chapter 8: Digital Business Strategy: Leveraging Internet and e-Business Capabilities Part Three: Strategic Implementation Chapter 9: Strategic Control and Corporate Governance Chapter 10: Creating Effective Organizational Designs Chapter 11: Strategic Leadership: Creating a Learning Environment and an Ethical Organization Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship Chapter 13: Recognizing Opportunities and Creating New Ventures Part Four: Case Analysis Chapter 14: Analyzing Strategic Management Cases Cases 1. Adolph Coors in the Brewing Industry (Classic Harvard Case) 2. American Red Cross to 2002 (A) (New) 3. American Red Cross, 2002-2004 (B) (New) 4. Atari and Infogrames Entertainment SA (New) 5. Ben & Jerry's Homemade, Inc.: Passing the Torch 6. The Best-Laid Incentive Plans (Harvard Mini Case) 7. Carly Fiorina: The Reinvention of Hewlett-Packard 8. Challenges Brewing at Breckenridge Brewery 9. Chiquita's Global Turnaround (New) 10. Crown Cork and Seal in 1989 (Classic Harvard Case) 11. Dippin' Dots Ice Cream (New) 12. eBay: King of the Online Auction Industry 13. Edward Marshall Boehm 14. Ford Motor Company in 2004: Entering a Second Century of Existence (New) 15. FreshDirect (New) 16. General Motors (New) 17. Go Global or No? (Harvard Mini Case) 18. Green Mountain Coffee Roasters (New for 2004) 19. Growing for Broke (Harvard Mini Case) 20. Heineken (New) 21. Jay's Foods LLC 22. JetBlue Airways: Is "High Touch Service" the Key Driver for JetBlue's Future Success? (New) 23. Johnson & Johnson (New) 24. The Lincoln Electric Company, 1989 25. McDonald's(New) 26. Microsoft's Battle for the Living Room: The Trojan Horse the Xbox (New) 27. Nokia's Strategic Intent for the 21st Century (New) 28. Outback Steakhouse Goes International 29. Panera Bread Company: A Case Study (New) 30. Pixar Animation Studios (New) 31. Procter & Gamble (New) 32. Robin Hood 33. Samsung Electronics (New) 34. Schoolhouse Lane Estates (New) 35. Segway: A New Dimension in Human Transportation (New) 36. The Skeleton in the Corporate Closet (Harvard Mini Case) 37. Southwest Airlines: How Much Can "LUV" Do? (New) 38. Starbucks Corporation: Competing in the Global Market (New) 39. Toys 'R Us Moving into 2004 (New) 40. Trouble in Paradise (Harvard Mini Case) 41. Wal-Mart's Strategy for the 21st Century: Sustaining Dominance (New) 42. World Wrestling Entertainment (New) 43. Yahoo! (New) 44. Yum! Brands, Pizza Hut, and KFC (New)
Edition Description
Revised edition
Synopsis
Strategic Management: Text and Cases, 2nd Edition, by Dess/Lumpkin/Eisner is both readable and rigorous - written for today's student. A rocket-ship in its first edition, the revision continues to provide solid treatment of traditional topics in strategic management, as well as contemporary topics like entrepreneurship, knowledge management, and internet strategies. The prestigious author team understands the importance of thorough, modern concepts illustrated by rich, relevant and teachable cases. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies., Strategic Management: Text and Cases, 2nd Edition, by Dess/Lumpkin/Eisner is both readable and rigorous - written for today'¬"s student. A rocket-ship in its first edition, the revision continues to provide solid treatment of traditional topics in strategic management, as well as contemporary topics like entrepreneurship, knowledge management, and internet strategies. The prestigious author team understands the importance of thorough, modern concepts illustrated by rich, relevant and teachable cases. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
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- 8***g (252)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.FINLAND AND EUROPE: INTERNATIONAL CRISES IN THE PERIOD OF By Juhani Paasivirta (Nr. 335694307643)
- a***2 (13)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufItem was shipped quickly and packaged well. Item was exactly as described, brand new and it was even sealed. The seller also messaged me as soon as the purchase went through so communication was great. This was the last book in the series that I needed and to be able to find it in such great condition and at a great cost was unexpected. Highly recommend this seller and will definitely buy from again in the future.MARTIN THE WARRIOR (REDWALL) By Brian Jacques - Hardcover **BRAND NEW** (Nr. 187149385105)
- t***s (44)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe Item itself I rate five stars. The seller, however, I stop at four stars. The seller met two out of three categories I look for when judging my purchasing experience: how well it was packaged, how quickly it was shipped, and how properly it was described; this seller provided prompt shipping and an accurate description, but failed when it came to packaging. The item arrived in a plastic bag without any reinforcement or protection whatsoever and suffered dinged corners on multiple fronts.