LCCN2016-051145
ReviewsSellnow's The Rhetorical Power of Popular Cultureengages writers in complex critiques of popular culture and beyond. Above all, Sellnow orients writers towards establishing robust lines of inquiry while reminding us that these are situated processes that occur in specific contexts and communities of practice, constantly mediated by a variety of mediums., Sellnow's The Rhetorical Power of Popular Culture engages writers in complex critiques of popular culture and beyond. Above all, Sellnow orients writers towards establishing robust lines of inquiry while reminding us that these are situated processes that occur in specific contexts and communities of practice, constantly mediated by a variety of mediums.
Table Of ContentPrefaceAcknowledgmentsCHAPTER 1. WHAT IS POPULAR CULTURE AND WHY STUDY IT? What Is Popular Culture? What Are Popular Culture Texts? Why Study Popular Culture? Conducting Rhetorical Analyses of Popular Culture Texts Sample Student Essay Summary Challenge Suggested Readings ReferencesCHAPTER 2. EXPANDING THE RHETORICAL TRADITION The Nature of Rhetoric and Rhetorical Criticism Evolution of the Rhetorical Tradition The Neo-Aristotelian Approach to Rhetorical Criticism New (Contemporary and Postmodern) Rhetorical Approaches Sample Student Essay Summary Challenge Suggested Readings ReferencesCHAPTER 3. A NARRATIVE PERSPECTIVE Narration Narrative Rationality Conducting a Narrative Analysis Sample Student Essay Summary Challenge Suggested Readings ReferencesCHAPTER 4. A DRAMATISTIC PERSPECTIVE The Dramatistic Life Cycle Cluster Analysis The Pentad Conducting a Dramatistic Analysis Sample Student Essays Summary Challenge Suggested Readings ReferencesCHAPTER 5. A SYMBOLIC CONVERGENCE PERSPECTIVE Fantasy Theme Analysis Rhetorical Visions, Master Analogues, and Life Cycles Conducting a Symbolic Convergence Analysis Sample Analysis Sample Student Essays Summary Challenge Suggested Readings ReferencesCHAPTER 6. A NEO-MARXIST PERSPECTIVE Ideology and Hegemony Materialism and Economic Metaphors Sites of Struggle Conducting a Neo-Marxist Analysis Sample Student Essays Summary Challenge Suggested Readings ReferencesCHAPTER 7. FEMINIST PERSPECTIVES Hegemony Sites of Struggle Waves of Feminism Feminist Perspectives Conducting a Feminist Analysis Sample Student Essays Summary Challenge Suggested Readings ReferencesCHAPTER 8. A MUSIC PERSPECTIVE: THE ILLUSION OF LIFE Music as Rhetoric The Illusion of Life Conducting an Illusion of Life Analysis Sample Student Essays Summary Challenge Suggested Readings ReferencesCHAPTER 9. VISUAL PERSPECTIVES History and Nature of Visual Communication Visual Theory Perspectives Visual Pleasure Theory Conducting a Visual Pleasure Analysis Sample Student Essay Summary Challenge Suggested Readings ReferencesCHAPTER 10. MEDIA-CENTERED PERSPECTIVES Media Ecology Theory Media Logic Social Learning Theory Parasocial Relationship Theory Cultivation Theory Conducting an Analysis Using a Media-Centered Perspective Sample Student Essay Summary Challenge Suggested Readings ReferencesAppendix. Writing a Popular Culture Rhetorical EssayGlossaryIndexAbout the Author
SynopsisThis book is a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful roles TV programs, advertisements, music, comics, and movies play in persuading us on what to believe and how to behave., Can television shows like Modern Family , popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Third Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Author Deanna Sellnow also provides sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition's easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work., Can television shows like Modern Family, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Third Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Author Deanna Sellnow also provides sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition's easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.