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Product Identifiers
PublisherPearson Education
ISBN-100134735900
ISBN-139780134735900
eBay Product ID (ePID)242639862
Product Key Features
Number of Pages368 Pages
LanguageEnglish
Publication NameMeetings, Expositions, events, and Conventions : an Introduction to the Industry
SubjectBusiness Communication / Meetings & Presentations, Industries / Hospitality, Travel & Tourism, General
Publication Year2018
TypeTextbook
AuthorGeorge Fenich
Subject AreaReference, Business & Economics
FormatHardcover
Dimensions
Item Height0.7 in
Item Weight32.8 Oz
Item Length11 in
Item Width8.6 in
Additional Product Features
Edition Number5
Intended AudienceCollege Audience
LCCN2017-056522
Dewey Edition23
IllustratedYes
Dewey Decimal338.4/791
SynopsisFor courses in events and convention management. The most thorough, up-to-date text on the MEEC industry Meetings, Expositions, Events, and Conventions: An Introduction to the Industry gives a comprehensive overview of the burgeoning field of planning and producing MEEC -- meetings, expositions, events, and conventions. The text is a collection of contributions and selections from some of the industry's most notable educators and practitioners. It features case studies and vignettes relating the material to careers within varied segments of the field, along with discussions of new trends. Full of updated material and statistics, the 5th edition reflects feedback from adopters and reviewers to improve upon the previous edition., For courses in events and convention management. The most thorough, up-to-date text on the MEEC industry Meetings, Expositions, Events, and Conventions: An Introduction to the Industry gives a comprehensive overview of the burgeoning field of planning and producing MEEC - meetings, expositions, events, and conventions. The text is a collection of contributions and selections from some of the industry's most notable educators and practitioners. It features case studies and vignettes relating the material to careers within varied segments of the field, along with discussions of new trends. Full of updated material and statistics, the 5th edition reflects feedback from adopters and reviewers to improve upon the previous edition.
LC Classification NumberTX911.2.F455 2018
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- 09. Jul. 2023
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