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Product Identifiers
PublisherOxford University Press, Incorporated
ISBN-100190942770
ISBN-139780190942779
eBay Product ID (ePID)21038264882
Product Key Features
Number of Pages448 Pages
LanguageEnglish
Publication NameMass Communication Theory : Foundations, Ferment, and Future
SubjectCommunication Studies, Linguistics / General
Publication Year2020
TypeTextbook
Subject AreaLanguage Arts & Disciplines
AuthorDennis K. Davis, Stanley J. Baran
FormatTrade Paperback
Dimensions
Item Height0.9 in
Item Weight27.2 Oz
Item Length9.2 in
Item Width7.5 in
Additional Product Features
Edition Number8
Intended AudienceCollege Audience
LCCN2019-021362
Dewey Edition22
Reviews"The new edition of Mass Communication Theory recasts old theories in the contexts of new technology and globalization. It also explores the possibility of integrating theories originally generated in different paradigms into new forms."--Koji Fuse, University of North Texas"This is a well-organized, engaging, and effectively updated textbook on mass communication theory and effects. It has been updated well in light of social media and the influence of political leaders on conceptions of mass communication and the role of journalists in particular."--Megan Hopper, Illinois State University"This is the most comprehensive book of mass communication theories available."--Dom Caristi, Ball State University"This book is good for first-year graduate students to get a sense for the diversity of theoretical approaches to mass communication as well as the overarching historical trends leading to the development of the theories." - Robin Johnson, Sam Houston State University, "The new edition of Mass Communication Theory recasts old theories in the contexts of new technology and globalization. It also explores the possibility of integrating theories originally generated in different paradigms into new forms."--Koji Fuse, University of North Texas"This is a well-organized, engaging, and effectively updated textbook on mass communication theory and effects. It has been updated well in light of social media and the influence of political leaders on conceptions of mass communication and the role of journalists in particular."--Megan Hopper, Illinois State University, "The new edition of Mass Communication Theory recasts old theories in the contexts of new technology and globalization. It also explores the possibility of integrating theories originally generated in different paradigms into new forms."--Koji Fuse, University of North Texas "This is a well-organized, engaging, and effectively updated textbook on mass communication theory and effects. It has been updated well in light of social media and the influence of political leaders on conceptions of mass communication and the role of journalists in particular."--Megan Hopper, Illinois State University
IllustratedYes
Dewey Decimal302.23/01
SynopsisAccessible, balanced, and enhanced by vivid examples and graphics, this market-leading text has introduced thousands of young scholars to the discipline over two decades. Mass Communication Theory: Foundations, Ferment, and Future, Eighth Edition, provides a complete and detailed overview of mass communication theory to the present, offering thorough, up-to-date, and effective coverage of both social science and cultural theories.
LC Classification NumberP90.B285 2021
