MOMENTAN AUSVERKAUFT
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Product Identifiers
PublisherSilvana
ISBN-108836640265
ISBN-139788836640263
eBay Product ID (ePID)21038661100
Product Key Features
Book TitleArt of Campari
Number of Pages96 Pages
LanguageEnglish
TopicBeverages / Alcoholic / General, Graphic Arts / Commercial & Corporate, Graphic Arts / Advertising, Collections, Catalogs, Exhibitions / General, Graphic Arts / Illustration, Advertising & Promotion
Publication Year2019
IllustratorYes
GenreDesign, Art, Cooking, Business & Economics
AuthorRoberta Cremoncini
FormatTrade Paperback
Dimensions
Item Height0.4 in
Item Weight22.4 Oz
Item Length11 in
Item Width9.5 in
Additional Product Features
Intended AudienceTrade
Dewey Edition23
TitleLeadingThe
Dewey Decimal741.6
SynopsisSince its founding in Milan in 1860, Campari has been responsible for some of the most distinctive and innovative advertising images created in Italy, as the company harnessed the new power of the advertising poster to market its products. Aiming to create a sophisticated brand profile, Campari worked with some of the most celebrated designers of the early 1900s, including Leonetto Campiello, Marcello Dudovich, Adolf Hohenstein and Marcello Nizzoli. However, it was the groundbreaking campaigns created by Futurist artist Fortunato Depero that became Campari's most celebrated commissions. From the mid-1920s, Depero's bold, witty and geometric designs modernized Campari's look. Drawn from the company's extensive archives in Milan, The Art of Campari surveys the brand's quintessentially modern visual identity in posters, original artwork and vintage crates, glasses, plaques and other ephemera, from the Belle poque to the postwar period., A surveys of Campari's quintessentially modern visual identity in posters, original artwork and vintage crates, glasses, plaques and other ephemera, from the Belle Époque to the postwar period Since its founding in Milan in 1860, Campari has been responsible for some of the most distinctive and innovative advertising images created in Italy, as the company harnessed the new power of the advertising poster to market its products. Aiming to create a sophisticated brand profile, Campari worked with some of the most celebrated designers of the early 1900s, including Leonetto Campiello, Marcello Dudovich, Adolf Hohenstein and Marcello Nizzoli. However, it was the groundbreaking campaigns created by Futurist artist Fortunato Depero that became Campari's most celebrated commissions. From the mid-1920s, Depero's bold, witty and geometric designs modernized Campari's look. Drawn from the company's extensive archives in Milan, The Art of Campari surveys the brand's quintessentially modern visual identity in posters, original artwork and vintage crates, glasses, plaques and other ephemera, from the Belle Époque to the postwar period.
LC Classification NumberNC999.6
Text byDe Biasi, Enrica, Cremoncini, Roberta, Gitto, Vicky, Antonello, Pierpaolo., Cavallo, Paolo
