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Brand/Story by Hancock - softcover
US $30,00
Ca.EUR 26,04
Artikelzustand:
- Sofort-KaufenBrand/Story by Hancock - softcover
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Versand:
US $6,00 (ca. EUR 5,21) USPS Media MailTM.
Standort: Forest Hills, New York, USA
Lieferung:
Lieferung zwischen Sa, 29. Nov und Do, 4. Dez nach 94104 bei heutigem Zahlungseingang
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eBay-Artikelnr.:187164097697
Artikelmerkmale
- Artikelzustand
- Publish Year
- 2009
- ISBN
- 9781563676222
Über dieses Produkt
Product Identifiers
Publisher
Bloomsbury Academic & Professional
ISBN-10
1563676222
ISBN-13
9781563676222
eBay Product ID (ePID)
109261320
Product Key Features
Number of Pages
240 Pages
Publication Name
Brand/Story : Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding
Language
English
Publication Year
2009
Subject
Marketing / General, Fashion & Accessories, Industries / Fashion & Textile Industry, Advertising & Promotion
Type
Textbook
Subject Area
Design, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
16.8 Oz
Item Length
9 in
Item Width
6.1 in
Additional Product Features
Intended Audience
College Audience
Reviews
"Overall, the book provides a helpful introduction to fashion-oriented branding and, though it privileges the reader most willing to move beyond the book and perform independent research, it provides ample food for thought for those interested in the past, present, and future of fashion branding." - Fashion, Society & Popular Culture
Dewey Edition
22
Dewey Decimal
687.0688
Table Of Content
Contents: Introduction -- What is Fashion Branding? The Story Begins Thinking Critically: A History of Fashion Brands and Culture -- From Modern to Postmodern and Beyond The History of a King: Ralph Lauren - Lifestyle Merchandising Mass Luxury Style: Dolce & Gabbana -- Fantastically Sexy!!! The Empress of Fashion: Vera Wang -- From Fifth Avenue to Simply Vera In-Store Branding Concepts: Abercrombie & Fitch -- From Safari Gear to Shirtless Hunks Viral Fashion Branding: Johnny Cupcakes -- Chasing Your Dreams! A Great Idea from a New Designer: Dante Beatrix -- It's All in the Graphics Creating a Television Brand: Brini Maxwell -- Now Why Didn't You Think of That? Niche Fashion Branding: Ginch Gonch -- Live Like a Kid Treating People Right: billy blues -- Hitting Below the Waist The Future of Fashion Brands -- Looking into the Crystal Ball
Synopsis
Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding examines how a retailer, manufacturer, or designer label grabs an individual's interest. Fashion branding is not just about specific products. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value.
LC Classification Number
HD9940.A2
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coffeetablebooks_ny
100% positive Bewertungen•247 Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe. Mehr erfahrenMehr erfahren
Verkäuferbewertungen (93)
- d***8 (2513)- Bewertung vom Käufer.Letztes JahrBestätigter Kauffast shipping. well packed. fair price for tanks. A+++++ service. as describedNew Bulk Lot x4 Takara 1/144 World Tank Museum German Panzer III Ausf. J Flak (Nr. 186785942236)
- m***n (266)- Bewertung vom Käufer.Vor über einem JahrBestätigter KaufThe items shipped fast and were delivered quickly. The items came in great condition and were exactly as described. Great price too! Shipping cost was very cheap, but free shipping is always the best! The seller responded to my messages quickly and we worked out a discount for me ordering multiple items at once, as well as combining shipping. They were very nice. I am very happy with my order and I recommend this seller for great communication and good price.New Sealed Halal MRE Meals Ready to Eat Halal - READ DESC (Nr. 186674105370)
- l***n (363)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufArrived quickly, packaged well, and exactly as described. Thank you!!Vintage American-Made Glass Christmas Ornaments by Jody L Pritzl (Nr. 187237781642)