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In die Wüste und zurück: Die Geschichte der dramatischsten Geschäftstransformation o-
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Artikelmerkmale
- Artikelzustand
- ISBN
- 9780787966775
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0787966770
ISBN-13
9780787966775
eBay Product ID (ePID)
2437418
Product Key Features
Book Title
To the Desert and Back : the Story of One of the Most Dramatic Business Transformations on Record
Number of Pages
272 Pages
Language
English
Topic
Leadership, General, Industries / Food Industry, International / General, Mergers & Acquisitions
Publication Year
2003
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
16.7 Oz
Item Length
9.3 in
Item Width
7.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2003-002023
Dewey Edition
22
Reviews
"...the book gives a hilarious insight what happens in practice when insane management theorists infect..." ( Business Plus , September 2003)
Dewey Decimal
338.7/61664/009492
Table Of Content
Preview: The View from the Desert.Part I: Turnaround.1. Wake-Up Call.2. Rebuilding the Business.Part II: Takeover.3. Merger or Takeover?4. Going into Therapy.5. Revolution and Chaos.Part III: Transforming the Organization.6. 180 Leaders in Charge.7. Community or Cult?8. The McVan den Bergh Clan.Part IV: Transforming the Business.9. Growing a Market: Foods.10. Growing a Brand: Fats.11. Cascading Change: Uniquisine, Calv_, Royco, and Nassaukade.Part V: Transfer.12. To the Desert.13. The Legacy of Growth.Part VI: Takeaways for Leading Change.14. Change Models and Methods.15. Change as Theater.16. Holistic Integration.Appendix 1: Cast of Characters-Then and Now.Appendix 2: Learning History.Notes and Sources.Acknowledgments.About the Authors.Index.
Synopsis
Dove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble- declining volume, eroding margins, critical quality problems- and is close to being sold off. Then Tex Gunning, its visionary new division chairman, takes the stage, an expanding circle of young leaders takes charge, and once-skeptical workers embrace a challenging message of growth. The result? The division grows by double digits, year in and year out, and energizes Unilever's path to thrive around the globe. To the Desert and Back tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen. It documents five years of personal soul-searching, teamwork, companywide learning conferences, memorable journeys to the mountains and desert, and inspired promotions that show how these efforts produced a remarkable top-to-bottom turnaround. This story delivers authentic and convincing proof that a revitalized business is about personal growth. The lessons learned from this dramatic business turnaround provide unexpected insights and encouraging inspiration for other companies and leaders ready to embark on their own remarkable journey of transformation, growth, and success., Dove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble-- declining volume, eroding margins, critical quality problems-- and is close to being sold off. Then Tex Gunning, its visionary new division chairman, takes the stage, an expanding circle of young leaders takes charge, and once-skeptical workers embrace a challenging message of growth. The result? The division grows by double digits, year in and year out, and energizes Unilever's path to thrive around the globe. To the Desert and Back tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen. It documents five years of personal soul-searching, teamwork, companywide learning conferences, memorable journeys to the mountains and desert, and inspired promotions that show how these efforts produced a remarkable top-to-bottom turnaround. This story delivers authentic and convincing proof that a revitalized business is about personal growth. The lessons learned from this dramatic business turnaround provide unexpected insights and encouraging inspiration for other companies and leaders ready to embark on their own remarkable journey of transformation, growth, and success., Dove, Lipton, Knorr, Ben & Jerry's, and Slim∗Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble- declining volume, eroding margins, critical quality problems- and is close to being sold off.
LC Classification Number
HD58.8
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- 5***u (11)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufHad difficulties with receiving item due to it needing a signature and package repeatedly attempted delivery during hours when most people are at work. Seller was very communicative and accommodating. Item was as described. It was packaged extremely well, and is of a great value.
- l***t (154)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufWhoever packed this Sony digital Radio/Tape./5 cd player system deserves a medal. It even made it through the notorious FEDEX system in perfect condition! The unit came on time in a huge cardboard box with the 3 components (speakers plus player) each thickly wrapped in bubble wrap. The wrap probably cost more than the shipping. The unit, advertised as "Tested working," plays perfectly! Goodwillvsp gets the highest rating for all aspects of this sale. Thank you, 5 STAR seller!!
- 2***8 (605)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufQuick shipping, item as described, well packaged. AAAAA An item was missing from the original shipment, contacted seller and the missing item was received. Wonderful service from this seller.