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Die Wirkungsgleichung: Machen Sie Dinge geschehen oder machen Sie nur Geräusche?-
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eBay-Artikelnr.:186817141921
Artikelmerkmale
- Artikelzustand
- Release Year
- 2012
- ISBN
- 9781591844907
Über dieses Produkt
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
1591844908
ISBN-13
9781591844907
eBay Product ID (ePID)
110918964
Product Key Features
Book Title
Impact Equation : Are You Making Things Happen or Just Making Noise?
Number of Pages
288 Pages
Language
English
Publication Year
2012
Topic
Business Communication / General, Web / Social Media, Entrepreneurship, E-Commerce / Internet Marketing
Genre
Computers, Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
17 Oz
Item Length
9.4 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2012-027307
Dewey Edition
23
TitleLeading
The
Grade From
Twelfth Grade
Dewey Decimal
658.8/72
Synopsis
"Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we've done these things isn't because we're special. It's because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it." Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents , being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation , Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of fol-lowers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you're doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising cam-paign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling "Hello, Cleveland " But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people inter-act mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard., "Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we've done these things isn't because we're special. It's because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it." Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents , being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation , Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you're doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling "Hello, Cleveland!" But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.
LC Classification Number
HF5415.153.B75 2012
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