MOMENTAN AUSVERKAUFT
Über dieses Produkt
Product Identifiers
PublisherCengage Learning
ISBN-101285860160
ISBN-139781285860169
eBay Product ID (ePID)202561248
Product Key Features
Edition9
Book TitleMktg 9 (With Online, 1 Term (6 Months) Printed Access Card)
Number of Pages432 Pages
LanguageEnglish
Publication Year2015
TopicMarketing / General, General
IllustratorYes
GenreBusiness & Economics
AuthorCharles W. Lamb, Joe F. Hair, Carl Mcdaniel
Book SeriesNew, Engaging Titles from 4ltr Press Ser.
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight36.9 Oz
Item Length10.7 in
Item Width8.4 in
Additional Product Features
LCCN2014-953380
Dewey Edition23
ReviewsThe online help was great. The games made it so it wasn't boring and I retained more of the information., I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam.
Dewey Decimal658.8
Table Of Content1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. 6. Consumer Decision Making. 7. Business Marketing. 8. Segmenting and Targeting Markets. 9. Marketing Research. 10. Product Concepts. 11. Developing and Managing Products. 12. Services and Nonprofit Organization Marketing. 13. Supply Chain Management. 14. Marketing Channels. 15. Retailing. 16. Marketing Communications. 17. Advertising, Public Relations, and Sales Promotion. 18. Personal Selling and Sales Management. 19. Social Media and Marketing. 20. Pricing Concepts. 21. Setting the Right Price.
SynopsisCreated by the continuous feedback of a "student-tested, faculty-approved" process, MKTG 9 (Print + Online) maximizes student effort and engagement by empowering them to direct their own learning, through as single, affordable course solution. MKTG 9 offers full coverage of a course concepts through unique resources and features that reflect the natural study habits of students, accompanied by straightforward assignment options for instructors.
LC Classification NumberHF5415
Bewertungen und Rezensionen
Relevanteste Rezensionen
- 02. Feb. 2016
College Textbook
This textbook meets requirements for a college course being taken. I'm only reading it for the purpose of the course.Bestätigter Kauf: JaArtikelzustand: Gebraucht
