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Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
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US $4,47 (ca. EUR 3,85) USPS Media MailTM.
Standort: Wilson, North Carolina, USA
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eBay-Artikelnr.:177574338056
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780470238271
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470238275
ISBN-13
9780470238271
eBay Product ID (ePID)
20069193090
Product Key Features
Number of Pages
368 Pages
Publication Name
Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Language
English
Subject
Consumer Guides, Marketing / General, General, Advertising & Promotion, Marketing / Research
Publication Year
2009
Type
Not Available
Subject Area
Reference, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.3 in
Item Weight
19.2 Oz
Item Length
9.1 in
Item Width
6.2 in
Additional Product Features
Edition Number
2
LCCN
2008-022827
Dewey Edition
22
Reviews
"Eating the Big Fish is a lucid, well organized and well executed analysis of successful Challenger strategies...Highly recommended." (TheBookBag.co.uk, April 23rd 2009) '…a must read for anyone in marketing.' (Admap, January 2011)., "Eating the Big Fish is a lucid, well organized and well executed analysis of successful Challenger strategies.... Highly recommended." (TheBookBag.co.uk, April 23rd 2009) "... a must read for anyone in marketing." (Admap, January 2011)
Illustrated
Yes
Dewey Decimal
658.8/27
Intended Audience
Trade
Synopsis
A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers., EATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information., EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information., Praise for Eating The Big Fish "Eating the Big Fish is on fire with ideas. Best in the marketplace." Steve Hayden , Vice Chairman, Ogilvy Worldwide "Adam Morgan's brand advice is among the most practical and useful there is. My team is responsible for helping drive the success of brands like Axe and Degree deodorant in the United States, and Eating the Big Fish has shaped our thinking, driven our teams to adopt 'Challenger' behavior, and helped us dramatically grow our market share." Kevin George , Vice President and General Manager, Unilever United States "My bedtime reading when we were setting up innocent." Richard Reed , cofounder, innocent "I devoured Adam's book and used his thinking to create method as a Challenger brand to take on the giants of the soap industry. To say we live his principles daily is an understatement. This book will give you the framework to run through the legs of Goliath and create relentless growth." Eric Ryan , cofounder, method "'Challenger' isn't a state of market, it's a state of mind. This way of thinking is as important and powerful for a hugely successful brand as it is for a start-up, and this book will show you why." Andy Berndt , Managing Director, Google Creative Lab
LC Classification Number
HF5415.15.M67 2009
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tibl7957
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tibl7957
100% positive Bewertungen•487 Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe. Mehr erfahrenMehr erfahren
Verkäuferbewertungen (204)
- a***r (856)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufItem as described, packed well, shipped quickly. Great seller!Focused Writing In Elementary Writing Process Holbrook And Hancock (Nr. 176995802085)
- 3***m (72)- Bewertung vom Käufer.Letztes JahrBestätigter KaufThe nail polish is brand new and looks exactly like the photo. It was packed well and arrived safely. The seller sold it for a great price and my daughter is very happy to have this nail polish color since it was discontinued. Thank you.Holo Taco Tea Crèmes Collection *Butterscotch Hop* Nail Polish NIB MADE IN USA (Nr. 177040546942)
- s***u (2432)- Bewertung vom Käufer.Letzter MonatBestätigter KaufLOVE this top, exactly as described. Great transaction, quick shipping. Very pleased!