MOMENTAN AUSVERKAUFT

Remember Those Great Volkswagen Ads? by David Abbott, John O'Driscoll and Alfredo Marcantonio (2014, Hardcover)

5.04 Produktbewertungen

Über dieses Produkt

Product Identifiers

PublisherMerrell Publishers The Limited

ISBN-101858946344

ISBN-139781858946344

eBay Product ID (ePID)202431196

Product Key Features

Book TitleRemember Those Great Volkswagen ADS?

Number of Pages364 Pages

LanguageEnglish

Publication Year2014

TopicGraphic Arts / Advertising, Automotive / General, Advertising & Promotion, Automotive / Pictorial, Automotive / Antique & Classic

IllustratorYes

GenreDesign, Transportation, Business & Economics

AuthorDavid Abbott, John O'driscoll, Alfredo Marcantonio

FormatHardcover

Dimensions

Item Weight65.6 Oz

Item Length11 in

Item Width8.2 in

Additional Product Features

Intended AudienceTrade

Dewey Edition21

Dewey Decimal659.196292222

SynopsisThe revolutionary Volkswagen advertising campaign of the 1960s and 70s is universally acknowledged to be the greatest and most influential ever created and was acclaimed as "the campaign of the century" in the Millennium editions of Time Magazine and the US ad industry bible Advertising Age . Remember those great Volkswagen ads? is the only comprehensive review of this definitive ad campaign. It features a brief history of the iconic Volkswagen Beetle, followed by an account of the birth of the campaign at US ad agency Doyle Dane Bernbach (DDB). This much enlarged and updated edition is illustrated with over 450 reproductions of press advertisements and TV commercial storyboards primarily featuring the VW Beetle, but also the Van, Bus and Camper, the Karmann Ghia and finally the VW Fastback and Squareback vehicles. Also included is a new section devoted to the billboards created by DDB in Los Angeles, as well as some of the ads created by their offices in Europe.

LC Classification NumberHF6161.A9

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Relevanteste Rezensionen

von olympiablau
11. Jun. 2024
If you are a VW fan, you will love this book! There are so many great ads and photos of every era and model of VW. The ad agency had a quirky sense of
If you are a VW fan, you will love this book! There are so many great ads and photos of every era and model of VW. The ad agency had a quirky sense of humor and the ads will make you laugh. The book itself is large enough so you can read the ad copy and the book feels substantial and nice quality.
Bestätigter Kauf: JaArtikelzustand: Neu
von bendubois
07. Okt. 2023
Great book - a must for advertising professionals!
The best book on one of the greatest, if not the greatest, advertising campaigns ever done - Volkswagen! A must for an advertising professional. .
Bestätigter Kauf: JaArtikelzustand: Neu
von azu-wsh
18. Mär. 2020
Loved it
I worked for VW of America in the air cooled days (Technical Instructor). Loved them then, this brings back memories. Love them now. I still have a 1967 sunroof type 1.
Bestätigter Kauf: JaArtikelzustand: Neu
von 1940jrw
12. Apr. 2017
VW Memories
Great memories and found a bunch of ad's I had not seen before or didn't remember.
Bestätigter Kauf: JaArtikelzustand: Gebraucht