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Bekenntnisse des Preismacher: Wie sich der Preis auf alles auswirkt von Hermann...-
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eBay-Artikelnr.:177272634244
Artikelmerkmale
- Artikelzustand
- ISBN
- 9783319203997
Über dieses Produkt
Product Identifiers
Publisher
Springer International Publishing A&G
ISBN-10
3319203991
ISBN-13
9783319203997
eBay Product ID (ePID)
211818894
Product Key Features
Number of Pages
Xv, 221 Pages
Language
English
Publication Name
Confessions of the Pricing Man : How Price Affects Everything
Subject
Leadership, Marketing / General, Personal Success, Strategic Planning
Publication Year
2015
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Weight
17.7 Oz
Item Length
9.3 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Scholarly & Professional
Reviews
Praise for Confessions of the Pricing Man "This is the best book I know to open your mind to the practical problems in setting your prices." PHILIP KOTLER, S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. "Hermann Simon is 'The Pricing Man' and a giant within our discipline. With more than 40 years of experience in pricing research and practice with companies across the globe and across all major industries, he possesses the know-how to help organizations large, medium-sized, and small to improve their pricing acumen. This book will help you improve your pricing management skills, strategies, and tactics - and it will help your company also." KEVIN MITCHELL , President, The Professional Pricing Society, Inc. "Hermann Simon is a man who can get upset about being offered a 35 percent discount on a new digital camera. His fascination with 'willingness to pay' is infectious. As much as any individual, he is behind the professionalization of pricing in the past couple of decades." WILLIAM POUNDSTONE , Author, Priceless: The Myth of Fair Value (and How to Take Advantage of It)
Dewey Edition
23
Number of Volumes
1 vol.
Illustrated
Yes
Dewey Decimal
658.816
Original Language
German
Table Of Content
Preface: Confessions.- Chapter 1 My first painful encounters with prices.- Chapter 2 Everything revolves around price.- Chapter 3 The strange psychology of pricing.- Chapter 4 Price positioning: High or Low.- Chapter 5 Prices and profit.- Chapter 6 Prices and decisions.- Chapter 7 Price differentiation: The high art.- Chapter 8 Innovations in pricing.- Chapter 9 Pricing in crises and price wars.- Chapter 10 What the CEO needs to do.
Synopsis
The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don't feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn't have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon's lifelong journey has taken him from rural farmers' markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more--as a consumer or as a business person. You will never look at pricing the same way again.
LC Classification Number
HF5410-5417.5
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Awardlink
90,3% positive Bewertungen•3.677 Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe. Mehr erfahrenMehr erfahren
Verkäuferbewertungen (982)
- 8***0 (151)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAttractive price on a product that I regularly use. On prior orders from many other vendors of this product, the product arrived in a plastic bottle with 60 capsules. This order had the right total number advertised but they came in 30 packages of 2 items each. It is a minor inconvenience since I have very limited storage vs. the plastic bottle.InvigoFlex GS - Shellfish Free Glucosamine Sulfate + Boswellia Serrata 60 Count (Nr. 186380894411)
- 6***8 (10)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufShipped quickly and as described. Solid packaging. Great condition and value for the shoes
- n***r (184)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat item at a great price. Speedy delivery with excellent customer service & communication. Perfect transaction.